| Name of Activity (Chinese): | CUHK Business Webinar Series: Getting Famous = Successful Brand? |
| Unit: | CUHK Business School |
| Location: | Hong Kong |
| Venue: | Online via Zoom |
| Date: | 2020-06-09 - 2020-06-09 |
| Time: | 5:00 pm - 5:30 pm |
| Details: |
A successful brand increases the chances of customers choosing your product or service over your competitors. According to a Nielson survey, 59% of consumers prefer buying new products from brands familiar to them. Brand building is the process of managing reputation of a brand and improving customers’ perception of it in a way that builds brand awareness, equity, and loyalty. How customers perceive a brand wholly determine how they will engage with it. In this webinar, Prof. Wan will share with you why do companies need brand building; and what are some key elements of successful brand building. |
| Enrollment: |
https://www.bschool.cuhk.edu.hk/school-news/cuhk-business-webinar-series/ |
| Enquiries: |
電話：+852-3943 1842 |