MSc in Leadership for Experience Economy (MScLEE)

Experience: Something that happens to you that affects how you feel

Experiences, whether big or small, contribute to the development of unique perspectives, emotional depth, and practical skills. We remember and treasure those meaningful moments in life because experiences shape how we learn and grow.

What is “Experience Economy”

In the experience economy, organisations create value by designing and delivering memorable, engaging experiences for customers, employees, and communities, rather than simply providing commodities, goods, or services. Experience becomes the key product, with the value of the offering lying in the emotional connection and personal significance it creates for individuals.

Key Facts

Duration
Full-time: 12 months

Programme commencement
September 2026

Entry requirements

• A bachelor’s degree with Second Class honours or achieving an average grade of B from a recognized university, or an equivalent professional qualification.
• GMAT / GRE scores are not mandatory, but a good GMAT / GRE score will strengthen the application.
• English language proficiency

Application is OPEN!

Lead with inspiration, investment expertise, and a spirit of innovation

Now, imagine leading organisations in the fast-evolving experience economy to gain customer and employee loyalty, achieve business success, and create positive impacts on communities.

Leveraging the Chinese University of Hong Kong (CUHK) Business School exceptional business education resources and the extensive industry network of the School of Hotel and Tourism Management (SHTM), MSc in Leadership for Experience Economy (LEE) is the first MSc programme in the Asia-Pacific region focusing on developing competencies in inspirational leadership, investment, and innovation to drive organizational success in the emerging experience economy.