WHY IBCE

The International Business and Chinese Enterprise (IBCE) is the first and only undergraduate programme in Hong Kong with an emphasis on international business activities between the United States and China.

It aims at training a group of future business leaders who are equipped with comprehensive knowledge about the business environments in China and the United States. IBCE is a joint programme between CUHK Business School and the Darla Moore School of Business at the University of South Carolina (USC). In IBCE, students are offered exclusive opportunities to explore the world and business through study trips, as well as the rare chance to develop their transnational mindset by working abroad. As such, IBCE students will be well-equipped to cope with any challenges upon graduation.