Yao, Jesse Yunfei（姚雲飛）

Biography

Professor Jesse Yao is an Assistant Professor at the Chinese University of Hong Kong. He received a Ph.D. in Business Administration from the University of California at Berkeley, a B.S. in Mathematics, and a B.S. in Statistics from the University of Michigan. His research interests include microeconomic theory, industrial organization, and marketing strategy. His research work has been published in Management Science and Marketing Science.

Teaching Areas

Digital Marketing

Research Interests

Microeconomic theory
Industrial organisation
Marketing strategy

• Publications & Working Papers
  • Y. Yao (2024), “Dynamic Persuasion and Strategic Search,” Management Science, 70(10), 6778-6803.
  • J. M. Villas-Boas and Y. Yao (2021), “A Dynamic Model of Optimal Retargeting,” Marketing Science, 40(3), 428-458.
  • Y. Yao (2024), “Reputation for Privacy,” Working Paper.
  • Z. Ning, J. M. Villas-Boas, and Y. Yao (2024), “Search Fatigue, Choice Deferral, and Closure,” Major revision at Marketing Science.
  • G. Iyer, Y. Yao, and Z. Zhong, “Precision-Recall Tradeoff in Competitive Targeting,” Major revision at Marketing Science.
  • T. Bondi, O. Rafieian, and Y. Yao, “Privacy and Polarization: An Inference-Based Framework,” Major revision at Management Science.
  • W. Chaimanowong, Q. Chen, and Y. Yao, “Consumer Gradual Learning and Firm Non-stationary Pricing,” Working Paper.
  • W. Yang, Y. Yao, and P. Zhou, “Strategic Misinformation Generation and Detection,” Working Paper.
  • Y. Yao, “Invitation to Search or Purchase? Optimal Multi-attribute Advertising,” Working Paper.

• Awards & Honours
  • Journal of Industrial Economics Fellow, 2022
  • ISMS Doctoral Consortium Fellow, 2020-2021
  • AMA-Sheth Foundation Doctoral Consortium Fellow, 2020
  • Sasakawa Young Leadership Fellowship, 2018
  • Dean of the Graduate Division Award, 2017