1988．第16卷第1期（Vol. 16 No. 1）．pp. 21–28
以聯想組分析法探討中港美主觀文化的異同
The Similarities and Differences in Subjective Culture among American, Hong Kong and PRC Chinese Using the Associative Group Analysis Technique
周巧笑、應安達、史利（Irene CHOW, Andres INN, & Lorand SZALAY）
摘要
本文主旨在探討不同文化背境的人之間的瞭解和溝通。研究對象包括中國、香港及美國等地不同學系的大學生。研究方法是聯想組分析法。應答者對一百多個與其文化有關的詞彙所聯想到的各種反應。資料經分析整理後，從自由聯想所得答案的分佈情況可顯示出各子樣本的主觀文化及其顯著特徵，從而引申出中西文化的異同。
Abstract
The present study analyzes cultural meanings through free verbal association derived from the Associative Group Analysis technique. More than one hundred important and relevant stimulus words were used to elicit the responses. Based on the comparison of American, Hong Kong and PRC Chinese samples, cultural similarities and differences of the subjective cultural meanings were analyzed. The distribution of spontaneous responses provides an empirical basis for the interpretation of each group's salient view of the selected themes.