2003．第18卷第1期（Vol. 18 No. 1）．pp. 97–112
香港與內地青少年偶像崇拜中性別與年齡的影響分析
Impacts of Gender and Age on Adolescent Idol Worship: A Study in Hong Kong and the Chinese Mainland
岳曉東、張宙橋、黃成榮（Xiaodong YUE, Chau-Kiu CHEUNG, & Sing-Wing WONG）
摘要
本研究發現，香港和內地中學生在偶像選擇中均存在某種「同性認同趨向」，這一趨向尤以香港中學女生對女明星偶像的提名和內地中學男生對男性傑出人物的提名為代表。本研究還發現，隨著年齡的增長，香港中學生對明星偶像的選擇絲毫無減，而內地中學生則越來越趨於選擇傑出人物偶像。筆者為以為，偶像商品化程度的高低是其根本原因。
關鍵詞：偶像崇拜；青少年偶像崇拜
Abstract
The present study discovers that there exists a “same sex identification tendency” in selection of idols among high school students in both Hong Kong and the Chinese Mainland. This is particularly characterized by Hong Kong female students’ selection of female idols and by Mainland male students’ selection of male idols. This shows a strong identification effect in adolescent idol worship. In addition, as age increased, Hong Kong students showed insignificant difference in their overwhelming selection of star idols while Mainland students selected significantly more luminary idols. This may be attributed to a high degree of commercialization of star idols in Hong Kong and a low degree of commercialization of star idols in the Chinese Mainland.