Communication
Crisis Communication and Strategic Writing
Course No. : 232-300584-01|Start Date : 13/06/2023
Instructor
Ms. Beata Cheung
Language Used
Cantonese (supplemented with English)
Total Hours
20 Hours
Session
8 Sessions
Place
Start Date
13 Jun 2023 (Tue)
Schedule
Tuesday
Time
7:00-9:30PM
Tuition Fee
HK$3,000
Level
General Short Courses
Course Enquiries
3111727331100611[JavaScript encoded]
Enrolment Enquiries
2209 0290
Closing Date for Application
3 Jun 2023 (Sat)
1 Course Content
Is crisis inevitable? This course will adopt an interactive approach to explain the development of crisis and how to handle crisis communication to the key stakeholders. Up-to-date cases will be shared to illustrate the good practice of strategic crisis communication and PR writing. Students are taught to develop writing
techniques to prepare publicity materials before and after a crisis.
1. Everyone is a reporter
2. Media perception of crisis and how to handle it
3. Case study analysis
4. Message strategy and crafting
5. Community Crisis
6. Case study analysis
7. Interactive practice 1
8. Interactive practice 2
techniques to prepare publicity materials before and after a crisis.
1. Everyone is a reporter
2. Media perception of crisis and how to handle it
3. Case study analysis
4. Message strategy and crafting
5. Community Crisis
6. Case study analysis
7. Interactive practice 1
8. Interactive practice 2
2 導師簡介 (Chinese Version Only)
Ms. Beata Cheung為資深公關從業員，曾受聘於多間著名公關顧問公司，並於全球大型上市公司及酒店總部任職公關。她的工作範疇涵蓋營銷推廣及公共事務，項目包括企業傳訊、品牌管理、公共及持分者關係、非政府組織傳訊等。