Newsletter No. 525

04 # 5 2 5 | 1 9 . 1 0 . 2 0 1 8 Building a Logo 造一個標誌 p 3-D打印機製作的立體標誌 The logo rendered in a 3-D format using a 3-D printer match a large amount of small objects, and compose them into the shape he wants.’ Building a logo in an architectural way also gifts the whole design with a touch of modernity. ‘The message I want to bring out is although CUHK is rooted firmly in its tradition, it is by no means conservative. Rather, it distils the cherished wisdom of Chinese culture into the modern, technologically advanced world.’ For a two-dimensional logo image, one can only enlarge or minimize it. What’s so special about this anniversary logo is that it is created by an architectural software that enables the easy production of a concrete three-dimensional (3-D) model. The logo can be rendered in a 3-D format using a 3-D printer, which should aptly serve as an anniversary memento or prize. It can even be reproduced as a large-scale sculpture for aesthetic appreciation or photo taking. When the logo is used on 2-D publications, Karr reminds us to attend to its colour combinations. Gold and silver are the logo’s preferred colours, and hot stamping foils in the said colours would give accent to its nuanced textures. A gold logo is perfect for a white background, while its silver peer would serve a black background well. Vice-President (Administration) and Chairman of the 55th Anniversary Celebration Organizing Committee, Mr. Eric Ng said, ‘To showcase the achievements of CUHK and its contributions to society in the past 55 years, a wide spectrum of activities has been planned. All units are welcome to use the logo in their correspondences to help publicize the anniversary and to encourage all CUHK members to join in the celebrations.’ Christine N. 17 October was a big day for CUHK, which turned 55 on that day. Celebrations for the University’s 55th anniversary are going to take place throughout the year till next October. In the coming 12 months, the logo specially designed for the anniversary will show its face in various University events and publications and play a part in the lives of CUHK members. The anniversary logo was designed by local architect and designer Karr Yip , a CUHK alumnus who read Fine Arts and subsequently Architectural Studies. He is now the chairman of the Hong Kong Designers Association. The University’s motto, ‘Through learning and temperance to virtue’, provides an entry point for the design of the logo. ‘In the past 55 years, CUHK has sowed the seeds of learning and temperance, whose wonderful fruits are borne in each and every one of its students. With the logo, I hope to prompt students and alumni to contemplate on the essence of CUHK education, and to persist in the quest for the good in the fast-changing digital era.’ Made up of the Chinese motto and anniversary numerals, the complex-looking logo belies its simple design logic: the first double-layered ‘5’ is generated through repeating the two Chinese characters （ 博文 ） that stand for ‘learning’. The vertically-oriented characters repeat themselves first from right to left, then downwards and in a semi-circular manner. The second ‘5’ denoting the other term ‘temperance’ in Chinese （ 約禮 ） is produced in the same manner. As the four constitutive Chinese characters vary in their number of strokes and morphology, the ‘5’s formed with their repetitions boast an intriguing kaleidoscopic texture. One may say they are like laces, serrations or even iron tracks. Yielding a strong visual effect, this design cunningly mobilizes and makes manifest the aesthetics of Chinese script. Such an ingenious conception boils down to Karr’s background in architecture. ‘However grand it may be, a building is ultimately made up of piecemeal materials. It is the task of an architect to think about how to mix and 剛 過去的10月17日是中大五十五歲生日，校慶活動將貫徹一整 年至明年10月。為校慶特設的標誌將在未來十二個月出現在 校內相關活動與刊物中，成為中大師生的生活一部分。 標誌出自本地建築設計師 葉小卡 之手。他在中大曾先後習藝術與建 築，現為香港設計師協會主席。 校訓「博文約禮」是他設計標誌的切入點。「中大五十五年來累積了 博學於文、約之以禮的善因，為每個學生結了善果。我希望透過標誌 設計，讓學生、校友思考中大教育的真義，在瞬息萬變的數碼時代永 保追求真善美的初心。」 標誌由中文校訓結合周年數字而成，看似千頭萬緒，實則製作邏輯 很簡單：直書的「博文」二字向左、向下，再沿半圓軌跡重複疊加， 形成第一個雙層「5」字。再以同一規則複製「約禮」則生成第二個 「5」字。 四個中文字由於筆畫有多寡、結構有疏密，以致重疊生成的「5」字紋 理不一，或像蕾絲，或像鋸齒，或像鐵軌，大大豐富了視覺效果，巧妙 地利用和展現中國文字的藝術內涵。 如此巧思源自葉小卡的建築背景：「多宏大的建築物都是由零碎的物 料建造起來。建築師的角色就是思考怎樣將大量的小型物料拼接在 一起，組合成想要的形狀。」 以建築思維砌造標誌也令整體設計增添現代感。「我希望帶出的觀 感是，雖然中大立足傳統，但並不代表守舊，而是承古傳今，將寶貴 的中國文化智慧應用在現代科技世界裏。」葉小卡說。 一般的平面標誌圖在使用時，不 外放大與縮小的分別，但由於此 周年標誌以建築軟件製作，能輕 易立體化，可以用3 - D打印機製成 座件，用作校慶紀念品或活動獎 項；甚至製成大型雕塑，供人欣 賞、拍照。 當用在平面出版物時，葉小卡提示 需注意顏色的搭配。金色和銀色 是標誌的首選色，而燙金和燙銀最 能突顯細節的質感。白色背景建 議搭配金色標誌，而黑色背景則 與銀色標誌最相襯。 五十五周年校慶籌備委員會主席、副校長（行政） 吳樹培 先生說：「為 展示大學過去五十五年的成就和對社會的建樹，連串慶祝活動即將陸 續登場。歡迎校內各部門廣泛使用標誌於各類通訊，以收最大宣傳之 效，讓更多中大人參與慶賀。」