Newsletter No. 297

中大通訊 CUHK Newsletter 6 中大商學生勇奪市場推廣比賽冠軍及季軍 Marketing Students Win L’Oréal Brandstorm International Marketing Award — Hong Kong Finals 兩 支市場學系學生組成的隊 伍參加上月十日舉行的 L’Oréal Brandstorm 國際市場推廣 比賽香港區決賽，分別奪得冠軍和 季軍。 L’Oréal Brandstorm 國際市場推廣比 賽香港區決賽至今已舉辦了三年， 是專為就讀大學最後兩年的本科生 而設。比賽旨在提升本地大學生在 市場推廣的實務經驗，以及培育優 秀的國際推廣專才。參賽者模擬為 L’Oréal 旗下的品牌經理，為專業髮 廊品牌男士造型系列「 Redken 」創 出一套全新的國際市場推廣策略。 中大、港大、科大及理大獲邀各派 出兩隊參賽。中大隊伍 Apollo，成 員包括金志菁、何靜芝及吳子洋獲 得冠軍，而另一隊伍 Starmiz ，成 員包括張雁伶、顏宇鵬及黃家鴻則 獲季軍。 Apollo 建議推出有護髮功效及含蛋 白質的定型產品，成功突出產品具 天然成分的好處，而市場上並未有 同類產品以此作定位。隊員對於獲獎非常興奮，並認為比賽的經驗不可多得。 Apollo 將 於六月十四日代表香港遠赴法國巴黎，與全球其他頂尖學院角逐總冠軍。 (左起) 中大市場學系蘇麗文教授、 L’Oréal 人力資源總監葉若琳小姐、何靜芝、吳子洋、金志菁 ( From left ) Prof. Stella So of CUHK Department of Marketing, Ms. Kitty Yip, human resources director of L’Oréal, and members of the winning team 中大女子乒乓球隊四連冠 Women’s Table Tennis Team Wins Gold 中 大校隊於二零零六至零七年度「香港大專盃女子乒乓球決賽」以三比一擊敗理 大，勇摘桂冠，連續四年稱王。 決賽於三月二十五日在香港專業教育學院 ( 柴灣分校 ) 舉行。奪標過程並非一帆風順，中 大隊初賽時負給理大，僅以分組次名出線，晉身四強。其後在準決賽越戰越勇，中大隊 先以三比零擊退港大隊，打入決賽，與理大隊再次較量。中大隊憑著高昂的士氣，穩定 的發揮及巧妙的排陣，終於取勝。 T he final round of the 2006–2007 University Sports Federation of Hong Kong (USFHK), China Women’s Table Tennis Competition was held on 25 March 2007 at the Hong Kong Institute of Vocational Education (Chai Wan). The CUHK women’s team played against PolyU team for the second time, having met them in the preliminary round. Our team won 3:1. This was the team’s fourth consecutive championship in the competition. C UHK marketing under- graduates won the L’Oréal Brandstorm International Marketing Award—Hong Kong Finals on 10 April. This year, four universities including CUHK, HKU, HKUST, and PolyU were invited to send two teams each to the competition. One of the CUHK teams Apollo, formed by Collete King ( right 1 ), Richard Ng ( right 2 ) and Grace Ho ( middle ) won first place while the other team Starmiz, formed by Fanny Cheung, Dennis Ngan and Truman Wong, came third. The aim of the competition is to enhance students’ real-life knowledge of marketing and nurture international marketing perspectives. Participants were asked to assume the role of a marketing brand manager and revamp an existing L’Oréal brand, Redken. The winning team launched a styling product with protein firm-hold technology and an innovative hair care feature. The Hong Kong Finals is open to undergraduate students in the final two years of their studies. L’Oréal also aims to recruit the best students for their company through the competition. The winning team will represent Hong Kong at the International Finals in Paris held on 14 June to compete against other teams from the world’s top universities. 1. 本刊每月出版兩期，農曆年和暑期停刊。截稿日期載於本刊網頁（ www.cuhk.edu . hk/iso/newslter/ ）。 The CUHK Newsletter is published on a fortnightly basis except during the Chinese New Year and summer vacation. Deadlines for contribution can be found at www.cuhk.edu . hk/iso/newslter/. 2. 來稿請寄沙田香港中文大學資訊處《中大通訊》編輯部（電話2609 8584/2609 8681， 傳真2603 6864，電郵 pub2@uab.cuhk.edu.hk ） 。 All contributions should be sent to the Editor, CUHK Newsletter , Information Services Office, The Chinese University of Hong Kong (tel. 2609 8584/2609 8681; fax. 2603 6864; e-mail pub2@uab.cuhk.edu.hk ). 3. 編輯有權刪改及決定是否刊登來稿。 The Editor reserves the right to decline contributions and to edit all articles. 香港中文大學資訊處出版 高級主任：梁素珍 編輯：左冠輝 助理編輯：吳嬋珍 陳思祥 陳偉珠 製作：梅潔媚 印刷：璟柏印刷製版有限公司 Published by the Information Services Office, The Chinese University of Hong Kong Director: Conita S.C. Leung Editor: Chor Koon Fai Assistant Editors: Florence Chan, Piera Chen, Wendy Ng Production: May Mui Printing: Impact Printing & Graphics Co. Ltd. 中大通訊 CUHK Newsletter 以下項目詳情，請上網閱覽： Details of the following items are available at www.cuhk.edu.hk/iso/newslter/ issue/297/discoveries.htm ■ 中大研究顯示減少背誦有助提升學業成績 CUHK Study Shows Students Learn More through Executive Thinking than Memorizing ■ Seven Research Projects Received Grants