Are your students sleeping in class?
Are you getting tired after lecturing for 1 hour?
How to keep you and your students excited in class?
Professor Fan would like to share 5 tricks (“STOPS”— Simplicity, Timely, Open Discussions, Practice, and Stop) she uses in her class to engage her students as well as herself. In this talk, Professor Fan will share her teaching experience about how to use each trick inside and outside classroom. She will use her new course, “New Product Management”, designed for undergraduate students for illustration. These 5 tricks are easy to generalize, straightforward to implement, and fun to share.

About the speaker:

Prof. Tingting Fan is an Assistant Professor in Department of Marketing at The Chinese University of Hong Kong (CUHK) Business School. Only four years after getting her PhD from Stern School of Business, New York University in 2014, Prof. Fan received the 2018 CUHK University Education Award, $200,000 teaching grant, and 2018 Faculty Teaching Excellent Award at CUHK Business School. The “New Product Management” class she designed has always been one of the highly evaluated courses at CUHK. Many of her students were inspired to start their business after taking her class. She is also doing research in quantitative marketing, new products, innovations, digital marketing (mobile phone, video games, and online social network), and branding. Her research has won research grants from Wharton Customer Analytics Initiative (WCAI), Marketing Science Institute (MSI), Product Development Management Association (PDMA), and Hong Kong RGC fund.