陳永泰
講師

 
BSSc in Communication
Hong Kong Baptist University

MSc in e-Commerce & Internet Computing
University of Hong Kong

 (852) 3943-7714
 (852) 2603-5007
  Email住址會使用灌水程式保護機制。你需要啟動Javascript才能觀看它

Teaching Interests:

• Branding and Integrated Marketing Communication
• Copywriting
• Creative Thinking
• Digital and Social Media Marketing
  
  

Professional Experiences:

• Chief Creative Officer, DDB & Tribal China
• Executive Creative Director, Wunderman China
• Executive Creative Director, TBWA Beijing
• Executive Creative Director, BBDO Beijing
• Speaker, TEDxLujiazui 2016
• Jury, OneShow China Creative Awards 2016
• Jury, China 4As Creative Awards 2015
• Jury, Portfolio Night (Beijing 2009, 2013, 2015, Shanghai 2018)
• Jury, Longxi Young Creative Awards (North China 2013, West China 2016)
  

Advice to students:

Do something different every year

Professional Awards : 

• Campaign Magazine’s Digital A-List Top 50 Digital Leaders in China 2017
• Campaign Magazine’s Digital A-List Top 100 Digital Leaders in China 2016
• Best of Show, Tencent MIND Awards 2015
• Best of Show, Graphis Creative Awards 2008
• Best of Show, Mobius Creative Awards 2003
• Cannes, One Show, Spikes Asia, IAB MIXX Awards, New York Festival, Longxi Chinese Creative Awards, China 4As Awards, HK4A Creative Awards
  

Publication List:

Articles 

陳永泰 (2019) 「好廣告的組成要素 - 態度、態度、態度」《超級廣告人創意心得》, 大創意PITCHINA, 廣西師範大學出版社

陳永泰 (2018) 「在新媒體環境下，如何應對廣告客戶的需求」, 汕頭大學長江新聞與傳播學院

陳永泰 (2015) 「FREE是有得選」, FREENUTS, https://www.douban.com/note/610936514/