CONNECT – June 2016
The Chinese University of Hong Kong (CUHK) Business School’s magazine CONNECT provides a platform to inform readers of selected business topics through articles written by staff and guest writers.
In this issue, we take a look at an important US research which reveals that CSR not only benefits our society, but also offers firms a competitive edge over competitors.
We also look at an interesting study in Hong Kong about attractiveness in the sales industry with surprising results, and practical insights by a veteran businessman on how passion and interest can lead to success.
In celebrating our MBA 50th anniversary, we bring you the highlights of the School’s Spring Cocktail which was attended by over 180 guests including our alumni, business partners, and friends from academia, government and the corporate community.
Contents
- Cover Story: Doing Well By Doing Good: The Impact of CSR on Competitors
- Does An Attractive Salesperson Always Boost Sales?
- Spotlight on Michael Tien: The Right Career For You
- Alumni Story: Embrace Your Strengths – Gregory Lok, MBA 2009
- MBA Golden Jubilee Celebration
Please click here to download the magazine in PDF format.
