GLOBE is a pioneering leader in business education at an international level. A fusion of firsthand exploration and intellectual learning, this program aims at equipping students with a globalized mindset and strong business sense. This summer, new GLOBE students explored Singapore, a dynamic city, on a five-day orientation trip during which they visited four prominent firms:
The GLOBE students had a refreshing experience at Shell Singapore, the third largest refinery in the world. The morning at Shell started with a presentation on history and daily work of this energy giant. In merely a century of revolutionary development, Shell Group is now the leading pioneer in the field, adopting a diversified business portfolio and vertically integrated value chain. Shell is also the largest foreign investor in Singapore and it is fully supported by the Singaporean government. In order to know the daily operation of this well-planned refinery, the GLOBE students went on a tour around the site during which the Shell representative explained the refining process in details. He was also more than willing to answer the GLOBE students' questions on Shell's structure, role of marketing, etcetera. The whole visit was, indeed, very eye-opening.
Eu Yan Sang has a vision of becoming a global customer healthcare company focusing in Traditional Chinese Medicine and Integrative health care. The visit to Eu Yan Sang provided GLOBE students insights into the effective marketing strategies and tactics employed for different customers to face the keen competitions. For years, Eu Yan Sang has been keeping its own image up-to-date (for example, bringing a lot of scientific elements into the products) despite the very long and respectable history of the company. It tries different means to maintain a balance between keeping it traditions and bringing about innovations. The enthusiastic speaker of Eu Yan Sang also explained the importance of customer-oriented approach in doing business, which is the company's key of success.
Fish & Co. - a company made a strong presence in the Singapore market and anchored beyond the local shores into Malaysia, Middle East, Australia, Indonesia and Hong Kong within 5 years of establishment. With its first restaurant established in the time of the Asian Regional Economic Crisis, the owners of Fish & Co had shown their great success in positioning and management. During the visit, one of the owners shared with GLOBE students his management strategies and his experience of starting a new business. The main idea is to follow tightly the niche of the market and ensure satisfaction and motivation among the whole staff. After all, when it comes to the Food & Beverage industry, service is of utmost important. After the sharing, students had a try of the well-known generous portion of seafood served on a pan- one of the selling points of Fish & Co.
Changi Airport is one of the top ranked airports in the world and it directs over thousands of flights everyday. This major aviation hub in the Asia Pacific region receives every customer with all-rounded facilities and satisfying services. While touring around this big airport, the GLOBE students were amazed at the variety of shops and leisure gardens, wireless network and other high tech facilities. CAAS, Civil Aviation Authority of Singapore, owns and manages the agencies in Changi Airport. The CAAS representative shared with the GLOBE students the management secret recipe of success, meeting demands ahead of time and maintaining a profitable customer-oriented relationship through adopting a set of management philosophies. Competition in this business field is always fierce yet CAAS manages to maintain surpluses every financial year. It is foreseeable to the GLOBE students that CAAS will continue to upgrade Changi Airport to maintain its number-one-position in the field.
