MGNT1010 Introduction to Business
This course aims at providing an introduction to the general concepts of business. It describes the economic, political, social and cultural environment in which managers and organizations function. Major topics include: the framework of business, the basic business functions, managerial functions and other selected business considerations.
Learning Outcomes
- To discuss the basic concepts in business and the business environment in which firms operates
- To understand business management processes and the role of managers in contemporary organizations
- To learn basic managerial skills and to conduct case analysis
- To develop conceptual skills and analytical framework to analyze current business issues
Syllabus
- The Concept of Business and Business Environment
- Basic Economics and Economic Systems
- Business in Global Market
- Business Ethics and Corporate Social Responsibility
- Entrepreneurship and Business Ownership
- Management Functions and Processes
- Organizational Design and Culture
- Motivation and Teamwork
- Human Resource Management
- Marketing Fundamentals
- Product and Price
- Distribution and Promotion
- Information Technology and E-business
- Basic Concepts in Accounting and Finance
