SEEM3450 Engineering Innovation and Entrepreneurship
| Course | SEEM3450 Engineering Innovation and Entrepreneurship | |||
| Class Time | Every Tuesday, Wednesday and Thursday 14:30 – 17:15 | |||
| Teacher | Professor Abdullah KONAK | |||
| Course Description | Factors that drive continuous creative product innovation. Study of processes of creating, assessing and pursuing product opportunities. Evaluation of new product ideas and risk assessment of commercialization. Product development strategies in industrial marketing. Understanding the behaviour of buyer. Formulation and implementation of innovative marketing strategy and business plan. | |||
| Course Outline/Syllabus | TBC | |||
| Prerequisite(s) | — | |||
| Remark(s) | Not for CUHK students who have taken ESTR3502. | |||
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Professor Abdullah KONAK is a Distinguished Professor of Information Sciences and Technology at the Pennsylvania State University, Berks. He received his PhD from the University of Pittsburgh, MS from Bradley University and BS from Yildiz Technical University, all in Industrial Engineering. Professor KONAK’s primary research interest is in the modelling, analysis, and optimization of complex systems using computational intelligence combined with techniques from probability, statistics, and Operations Research. He held visiting positions at Lehigh University and Cornell University, and have taught the Engineering Innovation and Entrepreneurship course at the CUHK ISS for over a decade. | |||