Design and Technology
Course Cluster in UX/UI Creations and Brand Management
Course No. : 223-300800-01|Start Date : 10/01/2023
Instructor
Ms. Hayden WONG
Language Used
Cantonese (supplemented with English)
Total Hours
55 Hours
Session
21 Sessions (2.5 or 3 hrs per session)
Place
Start Date
To be confirmed
Schedule
Tuesday
Time
Part 1: 7:00-10:00pm
Part 2 and 3: 7:00-9:30pm
Tuition Fee
HK$8,250
Level
Course Cluster
Course Enquiries
3111727631100611[JavaScript encoded]
Enrolment Enquiries
2209 0290
Application Closed
1 Course Description
Course Cluster is designed to integrate discipline-specific knowledge and skills with other disciplines from a multidisciplinary perspective. It is developed to build new skill sets or to reskill the workforce to enhance capabilities to meet the needs of a changing environment for long-term career success. The Course Cluster gives an additional dimension to learners to pursue a better quality of life in future.
Course Cluster in UX/UI Creations and Brand Management is categorized under “Design and Technology” which consists of three courses namely: (1) Creations and UX Essential Skills; (2) User Research and UX Design Strategies; (3) Digital Transformation with UX Design and Branding Strategies. Students will learn the knowledge of UX/UI design, implementation of design thinking and techniques for building strong brands.
Course Cluster in UX/UI Creations and Brand Management is categorized under “Design and Technology” which consists of three courses namely: (1) Creations and UX Essential Skills; (2) User Research and UX Design Strategies; (3) Digital Transformation with UX Design and Branding Strategies. Students will learn the knowledge of UX/UI design, implementation of design thinking and techniques for building strong brands.
2 Course Syllabus (English Only)
Creations and UX Essential Skills (15 Hours)
The objective of this course is to introduce the concepts of design thinking to participants and help them to understand how to apply the process to UX design. The participants are taught to initiate concept development, equip with techniques of design thinking and develop work skills for future career development in UX/UI area.
1. Design Thinking – Inspiration, Ideation and Implementation
2. Design Thinking Processes – Empathy, Define, Ideation, Prototype and Test
3. Aims of UX Design
4. Application of Design Thinking Process in UX Design
5. Essential Skills for UX Practitioners
User Research and UX Design Strategies (20 Hours)
User experience design strategy can include many activities such as design thinking, early user experience methods, content strategy, certain types of users and market research, quantitative assessments, process innovation, and design patterns. Students will learn how to effectively synthesize, operationalize, and socialize sound user research to shape their design. This knowledge will also enable the students to leverage the experience and apply to different size of enterprises across wide range of industries.
1. Define UX vision and mission
2. Traditional UX/Usability qualitative testing methods with analytics data
3. UX benchmarking
4. Statistical significance of your UX numbers
5. Aligning user insights and business objectives
6. Synthesizing customer data and recommendation
7. Removal of roadblocks and increase effectiveness of UX deliver
8. Return on investment for UX activities
Digital Transformation with UX Design and Branding Strategies (20 Hours)
This course emphasizes the transformation and creative design of user experience throughout the online business interactions. Ride on knowledge and experience gained in this course, students will be able to lead, design, and originate UX-based transformation and innovation by using current tools and techniques. They will also be able to facilitate the corporations to develop multi-media digital strategies to deliver high-quality, happy, smart, and emotional brand image across the borders.
1. Internet technologies and mobile commerce
2. Journey management vs service design
3. Driving organizations to adopt omnichannel strategies
4. Five components to create excellent cross-channel experience
5. Visual literacy and user experience design principles
6. Digital brand strategies
The objective of this course is to introduce the concepts of design thinking to participants and help them to understand how to apply the process to UX design. The participants are taught to initiate concept development, equip with techniques of design thinking and develop work skills for future career development in UX/UI area.
1. Design Thinking – Inspiration, Ideation and Implementation
2. Design Thinking Processes – Empathy, Define, Ideation, Prototype and Test
3. Aims of UX Design
4. Application of Design Thinking Process in UX Design
5. Essential Skills for UX Practitioners
User Research and UX Design Strategies (20 Hours)
User experience design strategy can include many activities such as design thinking, early user experience methods, content strategy, certain types of users and market research, quantitative assessments, process innovation, and design patterns. Students will learn how to effectively synthesize, operationalize, and socialize sound user research to shape their design. This knowledge will also enable the students to leverage the experience and apply to different size of enterprises across wide range of industries.
1. Define UX vision and mission
2. Traditional UX/Usability qualitative testing methods with analytics data
3. UX benchmarking
4. Statistical significance of your UX numbers
5. Aligning user insights and business objectives
6. Synthesizing customer data and recommendation
7. Removal of roadblocks and increase effectiveness of UX deliver
8. Return on investment for UX activities
Digital Transformation with UX Design and Branding Strategies (20 Hours)
This course emphasizes the transformation and creative design of user experience throughout the online business interactions. Ride on knowledge and experience gained in this course, students will be able to lead, design, and originate UX-based transformation and innovation by using current tools and techniques. They will also be able to facilitate the corporations to develop multi-media digital strategies to deliver high-quality, happy, smart, and emotional brand image across the borders.
1. Internet technologies and mobile commerce
2. Journey management vs service design
3. Driving organizations to adopt omnichannel strategies
4. Five components to create excellent cross-channel experience
5. Visual literacy and user experience design principles
6. Digital brand strategies
3 導師簡介 (Chinese Version Only)
Ms. Hayden Wong 為數據驅動的 UX 設計師，曾在跨國互聯網企業 Amazon.com 任職。她以用戶為中心體驗 (user-centric experience) ，把營銷設計為用戶體驗旅程。並通過Information Architecture，以用戶體驗流程、原型和高保真視覺效果 (High-fidelity)來實踐設計理念，用以提高營銷收益和確保推廣品牌時保持一致。
Hayden 現職著名跨國投資銀行，負責發展業務應用程式。她參與培訓年青UX/UI 設計師的工作，訓練他們在日常設計方面的領導力和影響力，以提升產品、技術和設計團隊的協作。她積極參與用戶體驗研究和用戶體驗平台策略的研討會，為不同的持分者及市場需要提供服務。
Hayden 現職著名跨國投資銀行，負責發展業務應用程式。她參與培訓年青UX/UI 設計師的工作，訓練他們在日常設計方面的領導力和影響力，以提升產品、技術和設計團隊的協作。她積極參與用戶體驗研究和用戶體驗平台策略的研討會，為不同的持分者及市場需要提供服務。
4 Class Schedule and Notification
Commencement Date: To be confirmed
Time:
Creations and UX Essential Skills (Part 1): 7:00-10:00pm
User Research and UX Design Strategies, Digital Transformation with UX Design and Branding Strategies (Part 2 and 3): 7:00pm-9:30pm
Venue: Central Learning Centre
Course Period: January - July 2023 (tentative)
Notification: via Email and SMS about one week before the course commencement
Time:
Creations and UX Essential Skills (Part 1): 7:00-10:00pm
User Research and UX Design Strategies, Digital Transformation with UX Design and Branding Strategies (Part 2 and 3): 7:00pm-9:30pm
Venue: Central Learning Centre
Course Period: January - July 2023 (tentative)
Notification: via Email and SMS about one week before the course commencement
5 Award
Participants will be awarded a "Certificate of Attendance" upon fulfilling the following requirement:
- an overall attendance rate of 70% or above
- an overall attendance rate of 70% or above