Prof. Joseph J.Y. Sung, Vice-Chancellor of CUHK; Prof. Jack Cheng, Pro-Vice-Chancellor; Prof. Gordon Cheung, Director of Academic Links; and colleagues from the Office of Academic Links participated in the Asia-Pacific Association for International Education (APAIE) 2012 Conference and Exhibition held from 4 to 6 April in Bangkok, Thailand. Hosted by Mahidol University, the event attracted some 700 participants from 37 locations to exchange views and insights on the latest practices and trends in international education under the theme ‘University Social Responsibility for the Benefit of Mankind’.