Mission & Vision

Our School aims to educate students to become communication professionals with a global perspective who excel in practical skills and have analytical and innovative minds to generate high-quality communication content. We seek to instill a strong sense of social consciousness and commitment to professional ethics, freedom of expression and social responsibility.

We emphasize a balance and integration between theory and practice. While the former is essential in a university education, practical experience prepares students for the professions of the three streams of study in our school, namely Journalism, Advertising and Public Relations, and Creative and New Media.