WONG, Mike K.F.
Professor of Practice

 
Executive M.B.A.
Kellogg School of Management and HK University of Science & Technology

M.Phil., B.A.
University of Hong Kong
 

 (852) 3943-7708
 (852) 2603-5007
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  Research Interests:

• The power of visual discoures

Teaching Interests: 

• Brand and Marketing Strategies
• Consumer Insight
• Integrated Marketing Communication
• Applied Communication Research
• Innovation and Idea
• The New Chinese Consumer

Acadmic and Professional Experience: 

• Head of Marketing & Innovation, Diageo Greater China
• Chairman, Hong Kong Association of Accredited Advertising Agents (HK4As)
• North Asia Head of Strategy, Bates Asia
• Managing Partner, Eight Partnership
• Greater China VP and Managing Director HK, McCann Erickson
• Managing Director, Ogilvy & Mather Advertising HK

Honor: 

• Swire Scholar, University of Hong Kong

Advice to students: 

• Always consider the wild card

Publication List:

Book Chapter

“San Miguel Light Beer (HK)”, In Mark Blair, Richard Armstrong & Mike Murphy, The 360 Degree Brand in Asia, Creating More Effective Marketing Communications (pp.74-79). John Wiley & Sons (Asia) Pte Ltd.