KIM, Sora
Professor

 
Ph.D.
University of Tennessee, U.S.A

 (852) 3943-5252
 (852) 2603-5007
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 Research Interests:

• Corporate Communication
• Corporate Social Responsibility/Sustainability Communication -
• Crisis Communication / Crisis Communication Management
• Public Relations/Strategic Communication
• New Media/Communication Technology Information & communication technologies (ICTs)

Teaching Interests:

• Risk/Crisis Communication Management
• Public Relations Management
• International Public Relations
• Public Relations Strategies and Campaigns.
• Public Relations Principles

Academic Experience: 

• Associate Professor, Department of Public Relations, College of Journalism and Communications, University of Florida, Gainesville, FL, U.S.A.
• Assistant Professor, Department of Public Relations, College of Journalism and Communications, University of Florida, Gainesville, FL, U.S.A.
• Assistant Professor, College of Communication, DePaul University, Chicago, U.S.A.
• Graduate Associate, School of Advertising and Public Relations, University of Tennessee, Knoxville, TN, U.S.A. Management

Honors and awards: 

• Best Paper Award, Communication Policy and Technology section of International Association for Media and Communication Research (IAMCR) 2019 jointly with the academic journal Internet Policy Review
• Top Research Presentation Award (Second Place), Public Relations Division, Association for Education in Journalism and Mass Communication conference, Washington D. C. August, 2013
• Arthur W. Page Center Legacy Scholar & Grant: Research on Effectiveness of CSR Communication, Arthur W. Page Center, 2013
• Faculty Research Summer Grant , College of Journalism and Communications, University of Florida, Summer 2012
• Top Research Faculty Paper Award (First Place), Public Relations Division, Association for Education in Journalism and Mass Communication conference, August 2011
• Top Research Faculty Paper Award (Third Place), Public Relations Division, Association for Education in Journalism and Mass Communication conference, August, 2011
• Faculty Research Summer Grant, College of Journalism and Communications, University of Florida, Summer 2011
• Top Research Faculty Paper Award (First Place), Public Relations Division, International Communication Association conference, May 2011.
• Top Research Presentation Award (First Place), Public Relations Division, Association for Education in Journalism and Mass Communication conference, 2010
• Faculty Research and Development Summer Research Grant, DePaul University, 2009
• SARIF (Scholarly Activity and Research Incentive Funds) Grant Award, University of Tennessee, 2008
• Graduate Research Award, Annual Convocation, University of Tennessee (April), 2008
• 2005-2007 Karl A. & Madira Bickel Scholarship, University of Tennessee. da, Gainesville, FL, U.S.A.

Publication List:

Refereed Journal Articles:

Kim, S., Ji, Y., & Rim, H. (2022). The process of online keyword activism in political figure’s crisis: moderating roles of like-minded public opinion and government controllability of crisis outcomes. Journalism & Mass Communication Quarterly. https://doi.org/10.1177/10776990221095741 

Kim, S., Sheng, X., & Ketron, S. C. (2022). The roles of legacy versus social media information seeking in American and Chinese consumers’ hoarding during COVID-19. Journal of International Marketing. https://doi.org/10.1177/1069031X221089347.

Kim, S., Rim, H., & Sung, K. (2021). Online engagement of active communicative behaviors and crisis news consumption on Internet portal sites. Journalism, 22(12), 3048-3065. https://doi.org/10.1177/1464884919894409 

Ji, Y., & Kim, S. (2021). Public expectations of crisis outcomes in the social media era in China: a communication-mediated psychological mechanism. Public Relations Review, 47(5). https://doi.org/10.1016/j.pubrev.2021.102119. 

Kim, S., & Ji, Y. (2021). Positive ripple effects of corporate leaders' CSR donations amid COVID-19 on corporate and country reputations: Multi-level reputational benefits of CSR focusing on Bill Gates and Jack Ma. Public Relations Review, 47(4), 102073. https://doi.org/10.1016/j.pubrev.2021.102073 

Kim, S., Sung, K-H., Ji, Y., Xing, C., & Qu, J. (2021). Online firestorms in social media: Comparative research between China Weibo and USA Twitter. Public Relations Review, 47(1), 102010. DOI: https://doi.org/10.1016/j.pubrev.2021.102010 

Ji, Y., & Kim, S. (2020). Crisis-induced public demand for regulatory intervention in the social media era: Examining the moderating roles of perceived government controllability and consumer collective efficacy. New Media & Society, 22(6), 959-983. https://doi.org/10.1177/1461444819874473 

Einwiller, S., & Kim, S. (2020). How online content providers moderate user-generated content to prevent harmful online communication: An analysis of policies and their implementation. Policy & Internet. 

Kim, S., Rim, H., & Sung, K. (2020). Online engagement of active communicative behaviors and news consumption on Internet portal sites. Journalism. https://doi.org/10.1177/1464884919894409. 

Kim, S. (2019). The Process Model of Corporate Social Responsibility (CSR) Communication: CSR Communication and its Relationship with Consumers' CSR Knowledge, Trust, and Corporate Reputation Perception. Journal of Business Ethics, 154(4), 1143-1159.

Kim, S., & Rim, H-J. (2019). The role of public skepticism and distrust in the process of CSR communication. International Journal of Business Communication. Online first, https://doi.org/10.1177/2329488419866888. 

Ji, Y., & Kim, S. (2019). Communication-mediated psychological mechanisms of Chinese publics’ post-crisis corporate associations and government associations. Journal of Contingencies and Crisis Management, 27(2), 182-194. 

Kim, S. (2018). The Process of CSR Communication-Culture-Specific or Universal? Focusing on Mainland China and Hong Kong Consumers. Internal Journal of Business Communication. 

Sung, K. H., & Kim, S. (2018). Do organizational personification and personality matter? The effect of interaction and conversational tone on relationship quality in social media. International Journal of Business Communication. 

Zhang, A. X., Borden, J., & Kim, S. (2018). Understanding publics’ post-crisis social media engagement behaviors: An examination of antecedents and mediators. Telematics and Informatics, 35(8), 2133-2146. 

Kim, S., & Ferguson, M. T. (2018). Dimensions of effective CSR communication based on public expectations. Journal of Marketing communications, 24(6), 549-567. doi: 10.1080/13527266.2015.1118143. 

Huang, Y. H. C. & Kim. S. (2018). Cultures of Crisis Response: Chinese Public Relations Practices in Context. Chinese Journal of Communication, 11(1), 1-4. [SSCI] 

Zhang, X. A. and Kim, S. (2017). An Examination of Consumer–Company Identification as a Key Predictor of Consumer Responses in Corporate Crisis. Journal of Contingencies and Crisis Management, 25: 232–243. doi:10.1111/1468-5973.12147.

Kim, S., and Ji, Y. (2017). Chinese Consumers' Expectations of Corporate Communication on CSR and Sustainability. Corp. Soc. Responsib. Environ. Mgmt., 24: 570–588. doi: 10.1002/csr.1429.

Kim, S., & Haley, E. J. (2017). Propaganda Strategies of Korean War-Era leaflets. International Journal of Advertising. DOI: 10.1080/0265-487.2017.1348434. [SSCI].

Kim, S., & Ji, Y. (2017). Chinese consumers' expectations of corporate communication on CSR and sustainability. Corporate Social Responsibility and Environmental Management. 24(6), 570-588. DOI: 10.1002/csr.1429 [SSCI].

Tao, W. & Kim, S. (2017). Application of two under-researched typologies in crisis communication: Ethics of justice vs. care and public relations vs. legal strategies. Public Relations Review 43 (4), 690-699. DOI: 10.1016/j.pubrev.2017.06.003 [SSCI] [corresponding author].

Ji, Y., Zhou, Y., & Kim, S. (2017). A moderated mediation model of political collective action in Hong Kong: Examining the roles of social media consumption and social identity. Asian Journal of Communication, 27 (5), 497-516. DOI: 10.1080/01292986.2017.1336777. [SSCI].

Kim, S. (2017). The process model of corporate social responsibility (CSR) communication: CSR communication and its relationship with consumers’ CSR knowledge, trust, and corporate reputation perception. Journal of Business Ethics, First Online, doi: 10.1007/s10551-017-3433-6. [SSCI].

Lee, Y-J., & Kim, S. (2017). How do racial minority consumers process a model race cue in CSR advertising? A comparison of Asian and White Americans. Journal of Marketing Communication. First Online, doi:10.1080/13527266.2016.1278256

Rim, H-J., & Kim, S. (2016). Dimensions of corporate social responsibility (CSR) skepticism and their impacts on public evaluations toward CSR, Journal of Public Relations Research, 28 (5/6), 248-267. DOI: 10.1080/1062726X.2016.1261702. [SSCI] 

Kim, S., Zhang, X. A., & Zhang, B. W. (2016). Self-mocking crisis strategy on social media: Focusing Alibaba Chairman Jack Ma in China. Public Relations Review, 42 (5), 903-912. DOI:10.1016/j.pubrev.2016.10.004. [SSCI]

Zhang, X. A, & Kim, S. (2016). An examination of consumer-company identification as a key predictor of consumer responses in corporate crisis, Journal of Contingencies and Crisis Management. DOI: 10.1111/1468-5973.12147. [SSCI] [Corresponding author].

Lee, S., & Kim, S. (2016). The buffering effect of industry-wide crisis history during crisis, Journal of Communication Management, 20(4), 347-362. 

McCall, S. S., Kim, S., & Brummette, J. (2016). Framing on Facebook: Examining an issues management approach to obesity, Journal of Social Media in Society, 5 (2), 169-201.

Kim, S., & Ferguson, M. T. (2016). Dimensions of effective CSR communication based on public expectations. Journal of Marketing communications, doi: 10.1080/13527266.2015.1118143 (online first).

Wertz, E. K., & Kim, S. (2015). Quality of minority health communication: An analysis of Hispanic-targeted health websites, American Communication Journal, 17 (2), 27-37.

Kim, S., & Ferguson, M. T. (2014). Public expectations of CSR communication: What and how to communicate CSR. Public Relations Journal, 8 (3), Available at http://www.prsa.org/Intelligence/PRJournal/Documents/2014KIMFERGUSON.pdf 

Zheng, X, Tao, W., & Kim, S. (2014). A Comparative Study on Global Brands’ Micro Blogs between China and USA: Focusing on Communication Styles and Branding Strategies. International Journal of Strategic Communication, 8 (4), 231-249. 

Kim, S., Kim, S. Y., & Sung, K.H. (2014). Fortune 100 companies’ Facebook strategies: corporate ability versus social responsibility. Journal of Communication Management, 18 (4), 343-362. 

Sung, K.H., & Kim, S. (2014). I want to be friends with you: How effective are organizations’ interpersonal approaches on Facebook? Journal of Public Relations Research, 26 (3), 235-255.doi: 10.1080/1062726X.2014.908718. [SSCI] 

Lee, J., Kim, S., & Wertz, E. (2014). How spokesperson rank and selected media channels impact perceptions in crisis communication. Public Relations Journal, 8 (2), 1-21. 

Kim, S. (2014). The role of prior expectancies and relational satisfaction in crisis. Journalism & Mass Communication Quarterly, 91 (1), 139-159. [SSCI] 

Kim, S., & Sung, K. H. (2014). Revisiting the effectiveness of base crisis strategies in comparison of reputation management crisis responses. Journal of Public Relations Research, 26 (1), 62-78.doi:10.1080/10627726X.2013.795867. [SSCI] 

Kim, S. (2014). What’s worse in times of crisis? Negative corporate ability or negative CSR reputation? Journal of Business Ethics, 123 (1), 157-170. doi: 10.1007/s10551-013-1808-x [SSCI] 

Kim, S. (2013).Corporate ability or virtue?: Relative effectiveness of prior corporate associations in times of crisis. International Journal of Strategic Communication, 7 (4), 241-256. 

Kim, S., & Wertz, E. (2013). Predictors of organizations’ crisis communication approaches: Full versus limited crisis information disclosure. Public Relations Review, 39 (3), 238-240. [SSCI] 

Kim, S., & Lee, Y-J. (2012). The complex attribution process of CSR motives. Public Relations Review, 38 (1), 168-170. [SSCI] 

Kim, S., & Liu, B. F. (2012). Are all crises opportunities? A comparison of how corporate and government organizations responded to the 2009 flu pandemic. Journal of Public Relations Research, 24 (1), 69-85. [SSCI] 

Liu, B. F., & Kim, S. (2011). How organizations framed the 2009 H1N1 pandemic via social and traditional media: Implications for U.S. health communicators. Public Relations Review, 37 (3), 233-244. [SSCI] 

Kim, S., Avery, E. J., & Lariscy, R. W. (2011). Reputation repair at the expense of providing instructing and adjusting information following crises: Examining 18 years of crisis response strategy research,” International Journal of Strategic Communication, 5 (3), 183-199. 

Kim, S. (2011). Transferring effects of CSR strategy on consumer responses: The synergistic model of corporate communication strategy. Journal of Public Relations Research, 23 (2), 218-241. [SSCI] 

Kim, S., Park, J-H., & Wertz, E. (2010). Expectation gaps between stakeholders and web-based corporate public relations efforts: Focusing on Fortune 500 corporate web sites,” Public Relations Review, 36 (3), 215-221. [SSCI] 

Avery, E. J., Lariscy, R. W., Kim, S., & Hocke, T. (2010). A quantitative review of crisis communication research in public relations: 1991-2009,” Public Relations Review, 36 (2), 190-192. [SSCI] 

Lee, Y-J., & Kim, S. (2010). Media framing in corporate social responsibility: A Korea-US Comparative Study. International Journal of Communication 4, 1-20. [SSCI] 

Kim, S., & Rader, S. (2010). What they can do versus how much they care: Assessing corporate communication strategies on Fortune 500 websites. Journal of Communication Management, 14 (1), 59-80. 

Wertz, E., & Kim, S. (2010). Cultural issues in crisis communication: A comparative study of crisis messages chosen by Korean and U.S. print media. Journal of Communication Management, 14 (1), 81-94. 

Kim, S., Avery, E. J., & Lariscy, R. W. (2009). Are crisis communicators practicing what we preach?: An evaluation of crisis response strategy analyzed in public relations research from 1991 to 2009. Public Relations Review, 35 (4), 446-448. [SSCI] 

Kim, S., Haley, E., & Koo, G. (2009). Comparison of the paths from consumer involvement types to ad responses between corporate advertising and product advertising. Journal of Advertising, 38 (3), 67-80. [SSCI] 

Avery, E. J., & Kim, S. (2009). Anticipating or precipitating crisis?: Health agencies may not be heeding best practice advice in press releases. Journal of Public Relations Research, 21 (2), 187-197. [SSCI] 

Avery, E. J., & Kim, S. (2009). Preparing for pandemic and managing uncertainty: An analysis of the construction of fear and uncertainty in press releases of major health agencies. Journal of Health & Mass Communication, 1 (3/4), 177-193. 

Kim, S., Haley, E., & Lee, Y-J. (2008). Does consumers’ product related involvements matter when it comes to corporate ads?. Journal of Current Issues and Research In Advertising, 30 (2), 37-48. 

Avery, E. J., & Kim, S. (2008). Comprising or compromising credibility?: Use of spokesperson quotations in news releases issued by major health agencies. Public Relations Journal, 2 (4). 1-18. 

Koo, G., Andrew, D. P. S., & Kim, S. (2008). Mediated relationships between the constituents of service quality and behavioral intentions: A study of women’s college basketball fans. International Journal of Sport Management and Marketing, 4 (4), 390-411. 

Book Chapters and Other Publications:

Kim, S., & Ji. Y. (2018). Gap Analysis. In R. L. Heath, & W. Johansen (Eds.) The International Encyclopedia of Strategic Communication. New Jersey: Wiley. 

Kim, S., Hwang, J.Y., & Zhang, X. A. (2016). The impact of organizations’ ethical approaches in times of crisis. In Brunner, B.R. (Eds.), The Moral Compass of Public Relations, Routledge. 

Kim, S. (2016). Crisis communication research in South Korea. In A. Schwarz, M. W. Seeger, & C. Auer (Eds.), The Handbook of International Crisis Communication Research (pp.292-301), Wiley-Blackwell. 

Kim, S. (2013). Astroturfing/Greenturfing. In R. L. Heath (2nd Ed.), Encyclopedia of public relations (Vol.1. p.44). Thousand Oaks, CA: Sage. 

Kim, S. (2013). Efficacy/Self-efficacy. In R. L. Heath (2nd Ed.), Encyclopedia of public relations (Vol.1. p.44). Thousand Oaks, CA: Sage.