Pepe the Frog as a mascot of the global alt-right and male supremacist hate wars has been liberated by the Hong Kong anti-extradition protest movement and its pro-democracy ideology. What are some of the reasons that this mascot figure has crossed political frontlines and what does it now mean to liberate Hong Kong? In this talk I will explain how USA and EU far-right netizens and activists have made great efforts to hijack and rebrand online imagery and personas within a Gramscian quest for cultural hegemony. I also critically ponder if the re-hijacked mascot personifies collectivism or elitism, inclusivity or xenophobia, gender freedom or machismo within the Hong Kong protest culture.