Tang, Jacky Wing-kin（鄧永堅）

Biography

Dr. Jacky W. Tang is a Professional Consultant in the Department of Marketing at The Chinese University of Hong Kong (CUHK) Business School. Previously, he served as a Dissertation Supervisor at University of Warwick, Assistant Professor of Teaching, Director of MSc Programmes and Associate Director of Taught Postgraduate Programmes at Lingnan University, and Lecturer (part-time) at City University of Hong Kong. His research interests include innovation, design thinking, consumer motivation and self-regulation.

Prior to joining academia, Dr. Tang was an experienced business executive and serial entrepreneur; he integrates his teaching with the concepts and principles backed by research and steeped in experience. He also brings an exploratory spirit to some of today’s most concerned questions about innovation and human potential. He held management positions in leading multinationals, including Philips, Renesas Electronics and Towngas, with 20 years of industry experience in marketing, innovation and consulting. He was the Executive Director of Synintel Institute and had provided consulting services and executive training to multinational and startup companies, such as Hitachi, China Telecom, Baidu, Huawei, Galanz, STMicroelectronics, IBM China, Henderson, Vtech, Bank of China, and Mizuho Bank.

Dr. Tang received his Doctor of Business Administration (Innovation) from City University of Hong Kong, and holds an MSc in Information Management from University College Dublin and a Bachelor degree in Business Administration from University of Georgia. And, he completed two executive education programmes, in innovation at Harvard Business School and design thinking at MIT Sloan School of Management.

Teaching Areas

Practicum in Managerial Marketing
Practicum in Big Data Marketing
Marketing Management
Managing Service Excellence

Research Interests

Innovation
Design Thinking
Consumer Motivation
Self-regulation

• Publications
  • Muammer Ozer and Jacky W. Tang (2019), “Understanding the trade-off between familiarity and newness in product innovation,” Industrial Marketing Management, 77, 116-128.