首頁>Courses>Selected Themes on Chinese Business

There is tremendous interest in starting a business in China, based on evidence from the Global Entrepreneurship Monitor (GEM) which tracks entrepreneurship in 112 countries. Many students see entrepreneurship as an attractive career path. However, motivation must be coupled with a solid business idea, good financial management, and effective execution to maximize chances for success. The aim of this course is to offer a broad coverage of five selected themes on Chinese business including entrepreneurship, strategy, marketing, corporate operations and investment management. Students will learn management of Chinese business through a case study method. Finally, an emphasis is placed on encouraging students to review their interest to become an entrepreneur or venture capitalist and evaluate their interest to pursue a career in relevant fields.

Week 1: Introduction to challenges of Chinese business environment 

Week 2: The Entrepreneurial Process facilitates career management

Week 3: The Barringer/Ireland business model acts as safety nest in a challenging industry

Week 4: The Business Plan and presentation establish a community of true believers and early evangelists

Week 5: The Strategic Management Process acts as illumination devices in a competitive market

Week 6: Building strategies and a new-venture team to develop the firm’s legend 

Week 7: Revision and Mid-term examination 

Week 8: Executing a strategy into results through strategic control 

Week 9: The Marketing Process creates customer relationships and value for a new venture

Week 10: The Marketing Research Approach manages growth, marketing channels and supply chains

Week 11: Identifying common strategies firms use to grow and the process of marketing “Yourself”

Week 12: Corporate management practices gain a competitive advantage on Chinese firms’ performance

Week 13: Investment management practices generate a stable, and regular income 

Research report: 20%

Mid-term examination: 30%

Final term paper: 40%

Attendance: 10%

Attention is drawn to University policy and regulations on honesty in academic work, and to the disciplinary
guidelines and procedures applicable to breaches of such policy and regulations. Details may be found at
http://www.cuhk.edu.hk/policy/academichonesty/.With each assignment, students will be
required to submit a signed declaration that they are aware of the policies, regulations and procedures.