Prof. Lim Song Hwee will serve as a keynote speaker at the international conference on “Cinema, Soft Power and Geopolitical Change”, organized as part of the AHRC project “Cinema, Soft Power and the BRICS”, from 19 to 21 June 2017 at the University of Leeds. Prof. Lim will give a speech entitled “Soft Power and Cinema: A Methodological Reflection and Some Chinese Inflections”. More information about the Conference can be found at https://www.leeds.ac.uk/arts/news/article/4939/booking_now_open_cinema_soft_power_and_geopolitical_change.