MKTG4080 Internet Marketing
| Course | MKTG4080 Internet Marketing | |||
| Course Description | The Internet is having a profound effect on the conduct of marketing as we move towards the new millennium. The Internet presents a fundamentally different environment for marketing, and new paradigms will have to be developed to take account of marketing activities in the electronic age. This course focuses primarily on the impact of the Internet on marketing, marketing research with Internet, consumer behaviour on the Internet, and marketing strategies in the Internet age. | |||
| Prerequisite(s) | MKTG2010 Marketing Management | |||
| Remark(s) | — | |||