Lee, Kenneth Justin
BSc (Western Ontario); MBA (Ottawa); DBA (South Australia)
Lecturer
Contact Room 1131, 11/FCheng Yu Tung Building
12 Chak Cheung Street
Shatin, N.T., Hong Kong
+852 3943 8693
kennethlee@baf.cuhk.edu.hk
Teaching Areas
Marketing Management
Consumer Behaviour
Strategic Brand Management
Retail Management
Strategic Marketing Management
Research Interests
Brand Management
Tourism Marketing
Services Marketing
New Product Development