Poon, Larry K.Y.

Biography

Prof. Larry Poon is the director and management consultant of a wide range of companies in the Asia-Pacific region. He is also the honorary institute fellow of the Asia-Pacific Institute of Business (APIB) and Adjunct Professor of Department of Marketing at The Chinese University of Hong Kong (CUHK). He teaches the Master of Science in Marketing, MBA and Executive MBA programmes of CUHK. In addition, Prof. Poon is currently providing consulting services and strategy development workshops to more than 20 companies in Hong Kong and China on strategic planning, market analysis and marketing strategies. He has extensive experience in conducting executive training programmes for executives in China and Hong Kong who occupy senior positions across different industries.