CUHK Business Webinar Series

The ongoing global pandemic is changing the way businesses operate. It has also provisionally affected our busy social and professional lives. However, this is not a good reason to give up on career advancement or further studies. Remember – great things happen to those who never stop learning!

As a leading global business school, The Chinese University of Hong Kong (CUHK) Business School will host a “CUHK Business Webinar Series” for students, alumni, the business community and the general public between May and June to encourage continuous learning by acquiring world-class business knowledge.

Presented by distinguished faculty members and researchers, four live public webinars on insightful business topics will be delivered via the web conferencing platform Zoom. The webinars are free of charge to the public.

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Webinar

• 20 May 2020 (Wednesday), 1900-1930

  Topic: An Introduction to Angel Investment

  
  Prof. Dominic Chan
  Associate Professor of Practice in Entrepreneurship, Department of Decision Sciences and Managerial Economics
  Associate Director, EMBA Programme

  Synopsis:
  A unicorn is a privately held startup valued at over US$1 billion, but all unicorns must have started out as small companies and received funding from investors during the seed stage. Such investors are called Angel Investors. Who are these risk-taking angels? How do they identify and select their investment targets? Entrepreneurship and innovation are important parts of the growth strategy of many countries, and angel investment is an essential component of the innovation ecosystem. In this webinar, Prof. Chan will introduce the basics of angel investment and share his experience as an angel investor.

  Language: English

• 2 June 2020 (Tuesday), 1900-1930

  Topic: What’s Going on in Oil ETFs?

  
  Dr. Anson Au Yeung
  Senior Lecturer, Department of Finance
  Co-director, Asian Business Studies Programme

  Synopsis:
  Crude oil investors are currently witnessing extreme conditions in futures prices. On 20th April 2020, crude futures declined to a negative level for the first time in history. This webinar will brief you on the fundamentals of crude oil futures and provide an understanding on how expiration and contract roll will affect oil ETFs.

  Language: English

• 9 June 2020 (Tuesday), 1700-1730

  Topic: Getting Famous = Successful Brand?

  
  Prof. Lisa Wan
  Associate Professor, School of Hotel and Tourism Management and Department of Marketing
  Director, Centre for Hospitality and Real Estate Research

  Synopsis:
  A successful brand increases the chances of customers choosing your product or service over your competitors. According to a Nielson survey, 59% of consumers prefer buying new products from brands familiar to them. Brand building is the process of managing reputation of a brand and improving customers’ perception of it in a way that builds brand awareness, equity, and loyalty. How customers perceive a brand wholly determine how they will engage with it. In this webinar, Prof. Wan will share with you why do companies need brand building; and what are some key elements of successful brand building.

  Language: English

• 11 June 2020 (Thursday), 1700-1730

  Topic: Data Visualisation Done Right

  
  Prof. Keehyung Kim
  Assistant Professor, Department of Decision Sciences and Managerial Economics

  Synopsis:
  With data being a critical source of competitive advantage, business analysts are now familiar with statistical, economic, and computational methods that analyze data. However, many are not trained to effectively communicate their findings with others, which is essential for decision-makers in inferring managerial insight. Data visualisation serves as a powerful means to present a story embedded in data when it is done right. However, when it is done wrong, misleading visualisation can confuse and even deceive the audience. In this era of big data, effective data visualisation has become even more important. In this live webinar, Prof. Kim will explain why data visualisation is so important with the support of various examples.

  Language: English

What’s more?

CUHK MBA will organise two webinars on 16 May and 27 May. Hosted by our distinguished alumni and faculty member, they will share their insights into finding opportunities during a recession in the world of business and will analyze the pandemic’s impact on China’s economy and whether China can reset to explosive growth. Click here to find out more.

For enquiries, please contact Mr Edmond Siu on +852-3943 1842 or mco@baf.cuhk.edu.hk.