Lectures Outline / Synopses:
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Capitalist industry since Industrial Revolution has resulted in enormous productivity increases, wealth creation and sustenance of huge population growth. Yet the same business system and firms that were so successful in wealth creation wreaked ever-greater havoc on the natural environment, resulting (by today) in global warming, rising sea levels, water shortages, and mass extinction. From the nineteenth century a niche set of entrepreneurs sought to create for-profit businesses which could make the world more sustainable. This lecture uncovers their history, explores their motivations, and explains why it has proved a huge challenge to make capitalism sustainable.
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