MKTG2010 Marketing Management

Course Code and Name: MKTG2010 Marketing Management
Course Objectives: 1. understand the fundamental concept of marketing 2. formulate a comprehensive marketing plan 3. execute the marketing plan in a proper way
Course Outcomes: 1. able to design and conduct a marketing study to identify marketing opportunities and challenges 2. able to formulate appropriate marketing strategy in current competitive marketing environment 3. able to develop capability and skill to work effectively in teams 4. able to develop communication skill in both written and oral marketing presentation 5. able to develop the competence of an insightful and knowledgeable marketer										Programme Outcomes: (P1) The ability to apply knowledge of mathematics, science, and engineering appropriate to the degree discipline (K/S) (P2) The ability to design and conduct experiments, as well as to analyze and interpret data (K/S) (P3) The ability to design a system, component, or process to meet desired needs within realistic constraints, such as economic, environmental, social, political, ethical, health and safety, manufacturability and sustainability (K/S) (P4) The ability to function in multi-disciplinary teams (S/V) (P5) The ability to identify, formulate, and solve engineering problems (K/S) (P6) The understanding of professional and ethical responsibility (V) (P7) The ability to communicate effectively (S) (P8) The ability to understand the impact of engineering solutions in a global and societal context, especially the importance of health, safety and environmental considerations to both workers and the general public (V) (P9) The ability to recognize the need for, and to engage in life-long learning (V) (P10) The ability to stay abreast of contemporary issues (S/V) (P11) The ability to use the techniques, skills, and modern engineering tools necessary for engineering practice appropriate to the degree discipline (K/S) (P12) The ability to use the computer/IT tools relevant to the discipline along with an understanding of their processes and limitations (K/S/V) (P13) The ability to apply the skills relevant to the discipline of operations research and information technology and their applications in engineering and managerial decision making, especially in financial services, logistics and supply chain management, business information systems, and service engineering and management (K/S) K = Knowledge outcomes S = Skills outcomes V = Values and attitude outcomes
Weights (in %):
P1	P2	P3	P4	P5	P6	P7	P8	P9	P10	P11	P12	P13	Other	Total
	10%		20%		10%	30%		10%	20%					100%
Course Outcome(s) is/are measurable or not: Yes / Yes (Partial) / No (Please choose). If Yes, please suggest ways to measure: This course contributes to (P2) by teaching elements of it, and giving students practice in applying them. (P4) by giving students practice to work as a team in completing projects and assignments. (P6) by teaching elements of marketing communications, and giving students practice in communication skills. (P7) by teaching elements of it, and giving students practice in applying them. (P9) by giving students practice in learning independently. (P10)by teaching elements of it, and giving students practice in applying them.