With the advent of Web 2.0, Social Computing has emerged as one of the hot research topics recently. Social Computing involves the collecting, extracting, accessing, processing, computing, visualizing, etc. of social signals and information. More specifically, this tutorial places special emphases in machine learning, data mining, information retrieval, and other computational techniques involved in collective intelligence processing of social behavior data collected from blogs, wikis, clickthrough data, query logs, tags, etc., and from areas such as social networks, social search, social media, social bookmarks, social news, social knowledge sharing, and social games. In this tutorial, I plan to give an introduction to Social Computing and elaborate on how the various characteristics and aspects are involved in the social platforms for collective intelligence. The topics include social network theory and modeling, graph mining, query log processing, learning to rank, recommender systems, human computation, etc. The tutorial is prepared for machine learning, web mining, and information retrieval researchers who are interested in computational approaches to social computing.

Irwin King's research interests include machine learning, web intelligence & social computing, and multimedia processing. In these research areas, he has over 200 technical publications in journals (JMLR, ACM TOIS, IEEE TNN, Neurocomputing, NN, IEEE BME, PR, IEEE SMC, JAMC, JASIST, IJPRAI, DSS, etc.) and conferences (NIPS, IJCAI, CIKM, SIGIR, KDD, PAKDD, ICDM, WWW, WI/IAT, WCCI, IJCNN, ICONIP, ICDAR, etc.). In addition, he has contributed over 20 book chapters and edited volumes. Moreover, Dr. King has over 30 research and applied grants. One notable system he has developed is the VeriGuide System, previously known as the CUPIDE (Chinese University Plagiarism IDentification Engine) system, which detects similar sentences and performs readability analysis of text-based documents in both English and in Chinese to promote academic integrity and honesty.

Irwin King is an Associate Editor of the IEEE Transactions on Neural Networks (TNN) and IEEE Computational Intelligence Magazine (CIM). He is a member of the Editorial Board of the Open Information Systems Journal, Journal of Nonlinear Analysis and Applied Mathematics, and Neural Information Processing–Letters and Reviews Journal (NIP-LR). He has also served as Special Issue Guest Editor for Neurocomputing, International Journal of Intelligent Computing and Cybernetics (IJICC), Journal of Intelligent Information Systems (JIIS), and International Journal of Computational Intelligent Research (IJCIR). He is a senior member of IEEE and a member of ACM, International Neural Network Society (INNS), and Asian Pacific Neural Network Assembly (APNNA). Currently, he is serving the Neural Network Technical Committee (NNTC) and the Data Mining Technical Committee under the IEEE Computational Intelligence Society (formerly the IEEE Neural Network Society). He is also a Vice-President and Governing Board Member of the Asian Pacific Neural Network Assembly (APNNA).