School of Journalism and Communication, CUHK - Advertising
 

Advertising

  1. Yuan, Sheng (2015). An experimental investigation of the influence of endorser attractiveness in video advertisements. Chinese Journal of Communication, 8(3), 272-288.

  2. Gevorgyan, Gennadi & Manucharova, Naira (2015). The effects of cultural appeal, product involvement, and ethnic identity on attitudes and recall in online advertising. Chinese Journal of Communication, 8(2), 196-220.

  3. Yang, Hongwei & Liu, Hui (2014). Prior negative experience of online disclosure, privacy concerns, and regulatory support in Chinese social media. Chinese Journal of Communication, 7(1), 40-59.

  4. Tang, Tang (2011). Marketing higher education across borders: a cross-cultural analysis of university websites in the US and China. Chinese Journal of Communication, 4(4), 417-429.

  5. Yang, Hongwei, Liu, Hui, & Zhou, Liuning (2010). Predicting Chinese young consumers’ acceptance of mobile advertising: a structural equation modeling approach. Chinese Journal of Communication, 3(4), 435-452.

  6. Sinclair, John (2008). Globalization and the advertising industry in China. Chinese Journal of Communication, 1(1), 77-90.