HUANG, Christine Yi-Hui
Emeritus Professor

 
Ph.D. & M. S., University of Maryland, USA

 (852) 3943-1846
 (852) 2603-5007
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  Research Interests:

• Cross-cultural communication and relationship
• Chinese communication and relationship management
• Public relations management, effectiveness, and value
• Crisis management and crisis communication
• Conflict resolution and negotiation

  Teaching Interests:

• Public relations management/ Public relations cases and campaign
• Conflict resolution and negotiation
• Crisis management and crisis communication
• Cross-cultural communication and relationship

 Academic and Professional Experiences:  

• Emeritus Professor, School of Journalism and Communication, The Chinese University of Hong Kong
• Chair Professor of Communication and Media and Associate Dean of College of Liberal Arts and Social Science (CLASS), City University of Hong Kong
• Professor, School of Journalism and Communication, The Chinese University of Hong Kong
• Director, Program of Corporate communication, School of Journalism, The Chinese University of Hong Kong
• Research Fellow, Research Center on Hong Kong Studies, National Central University
• Professor and Chair, Department of Advertising, School of Communication, National Chengchi University, Taiwan
• Fulbright Exchange Professor, Program on Negotiation, Law School, Harvard University, USA
• Vice President, Chinese Communication Society
• Director, Research and Development Center, College of Communication, National Chengchi University, Taiwan
• Director, Executive MA Program (EMA), College of Communication, National Chengchi University, Taiwan
• Adjunct Professor, MBA and EMBA, College of Commerce, National Chengchi University, Taiwan

Editor or Editorial Membership:  

• Senior Associate Editor, Journal of Public Relations Research [Leading journal in public relations; SSCI journal] (Jan. 2020-present)
• Associate Editor, Communication and Society《傳播與社會》. [TSSCI journal] [ComAbstract journal] (in Chinese) (January 2012 to present)
• Founding Editorial Board Member, Journal of International Crisis and Risk Communication (in English) (May 2017-present)
• Member, Editorial Advisory Board, Communications Booknotes Quarterly Journal (in English) (Feb. 2021-present)
• Member, Editorial Board, Journal of Communication [SSCI journal] (Jan. 2008-present)
• Member, Editorial Board, Public Relations Review [SSCI journal] (Aug. 2007-present)
• Member, Editorial Board, Communication Research and Practice (Oct. 2014-present)
• Member, Editorial Board, Asian Journal of Communication, [SSCI journal] (Jan. 2011- present)
• Vice Editor-in-chief, Mass Communication Research [TSSCI journal] (in Chinese) (2002 to 2008)
• Deputy Editor-in-chief, Journal of Advertising and Public Relations (in Chinese) (2002 to 2003)
• Member, Editorial Board, Journal of Public Relations Research, [SSCI journal] (2000-2009; Jan. 2016-2019)
• Member, Editorial Board, Journal of Business Ethics [SSCI journal] (2008-2019)
• Member, Editorial Board, International Journal of Strategic Communication (in English) [ComAbstract journal] (2015-2019)
• Member, Editorial Board, Communication Studies (in English) [ComAbstract journal] (2003-2019)
• Member, Editorial Board, Communication Theory [SSCI journal] (2005-2008)
• Member, Editorial Board, Chinese Journal of Communication Research [TSSCI journal] (2004-2007)
• Member, Editorial Board, Mass Communication Research [TSSCI journal] (1999-2001)
• Member, Editorial Board, Communication Research Newsletter (In Chinese) (1999-2001)
• Member, Editorial Board, Journal of Advertising and Public Relations (In Chinese) (1997-2007)

Selected Honors and Awards:  

• Exemplary Teaching Award, Faculty of Social Science, the Chinese University of Hong Kong, 2016
• Top Paper Award, Public Relations Division, the International Communication Association, 2013
• Vice-chancellor's Exemplary Teaching Award, the Chinese University of Hong Kong, 2012
• Exemplary Teaching Award, Faculty of Social Science, the Chinese University of Hong Kong, 2012
• Top Division Paper (Robert Heath Award) and Top Faculty Paper, Public Relations Division, International Communication Association (ICA), 2010
• Top Faculty Paper Award Public Relations Division, the International Communication Association, Singapore, 2010
• Award for Research Distinction, National Chengchi University, Taiwan
• Award for Research Internationalization, National Chengchi University, Taiwan
• Fulbright Exchange Professor, Program on Negotiation, Harvard Law School, Harvad University, USA
• Research Visit Program Award, the National Science Council, R.O.C.
• Research Chair Professorship Award, National Chengchi University, Taiwan
• Top Research Papers Awards obtained from AEJMC, ICA, Public Relations Society of America, and National Science Council, R.O.C.

Visiting Appointments:  

• Visiting Professor, Graduate Institute of Mass Communication, National Taiwan Normal University
• Visiting Scholar, the Center for East Asia Democratic Studies, National Taiwan University
• Visiting Fellow, School of Advertising, Marketing, and Public Relations. QUT School of Business at the Queensland University of Technology
• Visiting Scholar, Business School, The University of Queensland l Visiting Professor, The University at Buffalo/Singapore Institute of management (SIM)
• Visiting Scholar, Peace and Conflict Studies, University of California, Berkeley, USA
• Visiting Professor, Program on Negotiation, Harvard Law School, Harvard University, USA
• Fulbright Visiting Scholar Program Award, Harvard Law School, Harvard University, USA

Selected Keynote Speeches at International Conferences:   

• Huang, Y. H. (December 26, 2020). Keynote speech on “Engagement and Culture: Theoretical Model and Case Study” (涉入/捲入與文化：理論模型與個案探討), The 6th China Intercultural Communication Forum (2020), Sichuan International Studies University, Sichuan, China.
• Huang, Y. H. (January 8, 2020). Keynote speech on “Branding, corporate core values, and public relations,” presented at the annual conference of China International Public Relations Association (CIPRA), Hainan, China.
• Huang, Y. H. (January 10, 2019). Keynote speech on “corporate reputation and business model,” the Research Center of Corporate Reputation in Greater Bay area.
• Huang, Y. H. (Oct, 2018). Keynote speech on “Stakeholder engagement and emergency communication: Cross-cultural lessons” at the International Symposium on Communicating Nuclear and Radiological Emergencies to the Public, organized by the International Atomic Energy Agency (IAEA). October 1-5, Vienna, Austria.
• Huang, Y. H. (March, 2018). Keynote speech on “bridging the culture gap in crisis and risk communication” to be presented at the annual International Crisis and Risk Communication Conference. Florida, USA.
• Huang, Y. H. (August 18, 2017). Keynote speech on “The development of public relations discipline and paradigm in digital era: Prospective and challenges,” presented at the international conference of Chinese Journalism. Zhengzhou, China.
• Huang, Y. H. (April 27, 2017). Keynote speech (one among three) on “Communications and Chinese culture,” presented at the International conference held by International Association of Business Communicators (IABC), April, 27, Hong Kong, SAR.
• Huang, Y. H. (Dec. 28, 2016). Keynote speech on “The paradigm shift of public relations: Presence, challenges, and prospects from the perspective of legitimacy,” presented at the Asia Pacific Chinese public relations awards and convention, Taiwan/Taipei International public relations Association, December 28-31, 2016.
• Huang, Y. H. (Nov. 28, 2014). Keynote speech on “Paradigm shift of public relation: Trust management in a risk society,” keynote speech presented at an International Conference held by Korean Academic Society for Public Relations (KASPR), Seoul, Korea.
• Huang, Y. H. (Oct. 1, 2014). Keynote speech on “Crisis Communication in Chinese Context,” presented to the International Communication Association Regional Conference in Queensland University of Technology, Australia.
• Huang, Y. H. (Feb. 25h, 2014), Keynote speech on “Governing with the Media in the Risk Society,” delivered in a public lecture in School of Journalism and Communication in Tsinghua University, Beijing, China.
• Huang, Y. H. (Nov. 10, 2012), Keynote speech on “Internet, crisis communication, and theoretical challenges,” presented to the bi-annual conference of the Taiwan Academy for Information Society, Taiwan.

Publication List:

Articles in Referred Academic Journals

Wang, X., & Huang, C. Y. H. (Forthcoming). Uncovering the role of strategic orientation in translating communication strategies to organizational performance: An analysis of practitioners from two Chinese societies. International Journal of Business Communication. [SSCI]

Huang, Y. H. C., Lu, Y., Kao L., Choy, H. Y., & Chang, Y. (Forthcoming). Mainframes and Mandarins: The Impact of Internet Use on Institutional Trust in East Asia. Telecommunication Policy. [SSCI]

Huang, Y. H. C., Lu, Y., Choy, H. Y., Kao L., & Chang, Y. (Forthcoming; online first). How Responsiveness Works in Mainland China: Effects on Institutional Trust and Political Participation. Public Relations Review. [SSCI]

Huang, C. Y. H., Wang, X., Fong, I. W. Y., & Wu, Q. D. (2019). The impact of government trust on the public health risk management: An empirical study based on Changsheng bio-technology vaccine incident (政府信任對公共健康風險管理的影響——基於長生生物疫苗事件的創設情境研究). Journal of Public Management (公共管理學報). (In Chinese). 黃懿慧，王嘯，方慧妍，吳秋荻. (2019). 政府信任對公共健康風險管理的影響——基於長生生物疫苗事件的創設情境研究. 公共管理學報. [CSSCI] 

Huang, Y. H., Bedford, O., & Zhang, Y. (2018). Relational Orientation Framework for Examining Culture in Chinese Societies. Culture and Psychology, 24(4), 477-490. 

Huang, Y. H. C. & Kim. S. (2018). Cultures of Crisis Response: Chinese Public Relations Practices in Context. Chinese Journal of Communication, 11(1), 1-4. [SSCI] 

Lu, Y. H., & Huang, Y. H. (2018). Getting emotional: An emotion-cognition dual-factor model of crisis communication. Public Relations Review, 44(1), 98-107. [SSCI] 

Huang, Y. H. (2018). The creativity, innovation, and key mindset of public relations campaign. PR Magazine, 1, 48.

Huang, Y. H. & Kim, S. (Eds.). (2018). Public Relations and Strategic Communication in Greater China: Emerging Trends and Challenges in the Digital Era. Chinese journal of communication, 11(1)

Huang, Y.-H. C. (Ed.)(2017). How to re-thrive? Reconsideration of classic communication theory in the new media environment. Communication & Society, 42, 1–22. 

Huang, Y. H., Bedford, O., & Zhang, Y. (2017). The relational orientation framework for examining culture in Chinese societies. Culture and Psychology, 0 (0), 1-15. doi： 10.1177/1354067X17729362 [SSCI] 

Huang, Y. H., Ao, S., Lu, Y. H., Ip, C. Y., & Kao, L. (2017). How trust and dialogue shape political participation in mainland China. International Journal of Strategic Communication, 11(5), 395-414. Doi:10.1080/1553118X.2017.1368020 

Huang, Y. H. C., Wu, F., & Huang, Q. (forthcoming, online first). Does research on digital public relations indicate a paradigm shift? An analysis and critique of recent trends. Telematics and Informatics. Advance online publication. doi: 10.1016/j.tele.2016.08.012 [SSCI]

Huang, Y. H.C. (2017). New directions in Chinese communication studies. Communication & Society 41, 1-3. 
黃懿慧（2017）。<華人傳播研究新路徑之探索>，《傳播與社會學刊》第41期，頁1-3。

Huang, Y. H. & Lyu. C. (2017). A thirty-year review and future directions on Excellence Study. Journal of International Communication.
黃懿慧﹑呂琛 (2017)。〈卓越研究三十年回顾与展望〉。《國際新聞界》。

Huang, Y. H.C. (2017). On the disciplinary legitimacy of public relations in China: A comparative perspective. Communication & Society 39, 221--256.
黃懿慧(2017)。〈從比較視角論述中國公共關係學科發展之正當性〉。《傳播與社會學刊》，第39 期，頁221–256。[TSSCI]

Cheng, Y., Huang, Y. H. C., & Chan, C. M. (2017). Public relations, media coverage, and public opinion in contemporary China: Testing agenda building theory in a social mediated crisis. Telematics and Informatics, 34(3), 765-773. [SSCI]

Wu, F., Huang, Y. H. C., & Kao, L. (2016). East meets West: a new contextual perspective for crisis communication theory. Asian Journal of Communication, 26(4), 350-370. [SSCI]

Huang, Y. H. C. (2016). The effects of crisis-communication strategy and forms of crisis response: Crisis type as a contingent factor. Communication & Society 38, 141--172.
黃懿慧(2016)。〈危機溝通策略與危機回應形式：危機類型為權變因素之效果研究〉。《傳播與社會學刊》，第38期，頁141–172。[TSSCI]

Huang, Y. H. C. (2016). Power, Culture, and Paradigm Competition between New and Traditional Media, Communication & Society 35, v-x.
黃懿慧 (2016) 。〈權力、文化與新舊媒體之典範競爭〉，《傳播與社會學刊》，第35期，頁v-x。

Wang, G., & Huang, Y. H. C. (2016). Contextuality, commensurability, and comparability in comparative research: Learning from Chinese relationship research. Cross-Cultural Research, 50(2), 154-177. [SSCI]

Huang, Y. H. C., Wu, F., & Cheng, Y. (2016). Crisis communication in context: Cultural and political influences underpinning Chinese public relations practice. Public Relations Review, 42(1), 201-213. [SSCI]

Huang, Y. H. (2015). Reconstructing public trust with crisis response strategies. In Harvard Business Review, 109, 54-57. (In Chinese).
黃懿慧(2015)。〈重建公眾信任的危機對應策略危机〉。《哈佛商業評論》。

Huang, Y. H. (Oct, 2015). Legitimate Challenge of Public Relations as an Academic Discipline in China. Chinese Social Sciences Today (In Chinese).
黃懿慧(2015)。〈公共關係學科在中國的學術性危機〉。《中國社會科學報》。

Hu, B.J., Huang, Y.H., and Zhang, D. (2015). Public Relations and Chinese Modernity: A 21st Century Perspective. Journal of Public Relations Research. 27:3, 262-279, DOI: 10.1080/1062726X.2015.1024251 [SSCI]

Jiang, J., Huang, Y. H., Wu, F., Choy, H. Y., and Lin, D. (2015). At the Crossroads of Inclusion and Distance: Organizational Crisis Communication during Celebrity Endorsement Crises in China. Public Relations Review, 41, 1, 50-63. [SSCI]

Huang, Y.H. and Zhang, Y. (2013). Revisiting organization-public relations research over the past decade: Theoretical concepts, measures, methodologies and challenges. Public Relations Review, 39(1), 85-87. [SSCI]

Huang, Y. H. (2012). Gauging an Integrated Model of Public Relations Value (PRVA): Scale Development and Cross-cultural Studies. Journal of Public Relations Research, 24, 243-65. [SSCI]

Huang, Y. H. (2012). Internet public relations: A review of research articles and the construction of a theoretical model. Communication & Society 17.
黃懿慧(2012)〈網路公共關係：研究圖像與理論模式建構〉。《傳播與社會學刊》，第19期，頁181-216。 [ComAbstract]

Huang, Y. H. and Hagan, L. (2011). The Role of Market-oriented Relations in Public Relations: The Differing Perspectives of Managers and Practitioners in US and Taiwan. Public Relations Review, 37, 297-304 [SSCI]

Huang, Y. H. (2011).On management of corporate internet. Wuhan Technology University Journal, 24(2), 197-202. (In Chinese).
黃懿慧(2011) 〈企業網路危機管理初探〉,《武漢理工大學學報》，24卷第2期第197-202頁[CSSCI]

Huang, Y. H. (2011). Risk society and crisis communication. Communication & Society 15, 27-32.
黃懿慧(2011) 〈風險社會與危機傳播〉,《傳播與社會學刊》, 15: 27-32. [ComAbstract]

Huang, Y. H. (2010). Chinese communication research: Research approaches, debates, consensus, and a development of theoretical assumptions. Mass Communication Research, 105, 1-44. (In Chinese) [TSSCI]
黃懿慧(2011) (華人傳播研究：研究取向、辯論、共識與研究前提), 《新聞學研究》). 第105期，頁1-44. [TSSCI] [ComAbstract] (in Chinese)

Huang, Y. H. (2010). Theorizing Chinese communication research: A holistic framework for comparative studies. Chinese Journal of Communication, 3(1), pp. 95-113. [ComAbstract]

Huang, Y.H. (2010). The implications of internet technology on public relations: Challengers and prospects. Wuhan Technology University Journal, 23: 2, 235-240. (In Chinese) [CSSCI]
黃懿慧(2010) 網絡科技其於公共關係之使用：挑戰、契機與展望．《武漢理工大學學報》, 23: 2, 235-240.

Huang, Y. H., &, Bedford, O. (2009). The role of cross-cultural factors in integrative conflict resolution and crisis communication: the Hainan incident as a case. American Behavioral Scientist, 53 (4), 565-578. [SSCI]

Huang, Y. H., & Su, S. H. (2009). Public relations autonomy, legal dominance, and strategic orientation as predictors of crisis communicative strategies. Journal of Business Ethics, 86(1), 29-41. [SSCI]

Huang, Y. H., & Su, S. H. (2009). Determinants of consistent, timely, and active responses in corporate crises. Public Relations Review, 35, 7-17. [SSCI]

Huang, Y. H. (2008). The Role of Third-party Mediation and Face and Favor in Executive-legislative Relations and Conflict. Asian Journal of Communication, 18(3), 239-263. [SSCI]

Huang, Y. H. (2008). Trust and Relational Commitment in Corporate Crises: The Effects of Crisis Communicative Strategy and Form of Crisis Response. Journal of Public Relations Research, 20, 297-327. [SSCI]

Huang, Y. H. (2006). Crisis situations, communication strategies, and media coverage: A multi-case study revisiting the communicative response model. Communication Research, 33(3), 180-205 . [SSCI]
黃懿慧 (2006)：(危機情境、溝通策略與媒體報導 ── 再探溝通回應模式之多個案比較研究)，《傳播與社會學刊》，1：147-177 ( 翻譯與改寫自前項論文）

Huang, Y. H., Lin, Y. H., & Su, S. H. (2005). Crisis Communicative Strategies: Category, Continuum, and Cultural Implication in Taiwan. Public Relations Review, 31 (2), 229-238. [SSCI]

Huang, Y. H. (2004). PRSA: Scale development for exploring the cross-cultural impetus of public relations strategies. Journalism and Mass Communication Quarterly, 81(2): 307-326. [SSCI]

Huang, Y. H. (2004). Is symmetrical communication ethical and effective? Journal of Business Ethics, 53(4), 333-352. [SSCI]

Huang, Y. H. (2004). A Chinese perspective of intercultural organization-public relationship. Intercultural Communication Studies, 12(4), 151-176.

Huang, Y. H., & Lin, Y. H. (2004d). A model of guanxi strategy in public relations from an indigenous cultural perspective. Mass Communication Research, 79 , 135-195. (In Chinese)
黃懿慧、林穎萱 (2004)：(公共關係之關係策略模式初探：在地文化的觀點)，《新聞學研究》，79：135-195。[TSSCI]

Huang, Y. H. (2003). Public relations discipline and research in Taiwan: A 1960 – 2000 review. Journal of Advertising & Public Relations, 20 , 13-50. (In Chinese)
黃懿慧 (2003)：(台灣公共關係學門及研究：1960—2000 年之回顧)，《廣告學研究》，20：13-50。

Huang, Y. H. (2002). Revisiting relations-orientation theory--An organization-public relationship perspective. Indigenous Psychological Research in Chinese Societies, 18 , 95-172. (In Chinese)
黃懿慧 (2002)：(「關係取向」理論模式初探︰組織與利益關係人關係之探討)，《本土心理學研究》，18：95-172。[TSSCI]

Huang, Y. H. (2001). "Relationships," or "Guanxi factors," in public relations research -- Outlooks and reflections on research directions. Journal of Advertising & Public Relations, 17, 21-44.
黃懿慧 (2001)：(公共關係之「關係」研究 ── 研究方向的省思與展望)，《廣告學研究》， 17：21-44 。

Huang, Y. H. (2001). Value of public relations: Effects on organization-public relationships mediating conflict resolution. Journal of Public Relations Research, 13(4), 265-301. [SSCI since 2008]

Huang, Y. H. (2001). Should a public relations code of ethics be enforced? Journal of Business Ethics, 31(3), 259-270. (In Chinese) [SSCI]

Huang, Y. H. (2001). Public relations research in Taiwan in the 1990s: Domain and trend. Mass Communication Research, 67, 51-86. (In Chinese)
黃懿慧 (2001)：(90 年代台灣公共關係研究之探討 — 版圖發展、變化與趨勢)，《新聞學研究》，67：51-86。[TSSCI]

Huang, Y. H. (2001). OPRA: A cross-cultural, multiple-item scale for measuring organization-public relationships. Journal of Public Relations Research, 13(1), 61-91. [SSCI since 2008]

Huang, Y. H. (2000). The personal influence model and gao guanxi in Taiwan Chinese public relations. Public Relations Review, 26(2), 216-239. [SSCI]

Grunig, J. E., & Huang, Y. H. (1999). Od kazalcev organizacijske uspenostih kazalcem odnosov: povodi, strategije in rezultati odnosov z javnostmi [From organizational effectiveness to relationship indicators: Antecedents of relationships, public relations strategies, and relationship outcomes]. Teorija in Praksa, 36(4), 644-67. (Theory and Practice)

Huang, Y. H. (1999). On major approaches to Western public relations theories-- competition and debates of theoretical paradigms in the 1990s, Journal of Advertising & Public Relations, 12, 1-37. (In Chinese)
黃懿慧 (1999)：(西方公共關係理論學派之探討 ──90 年代理論典範的競爭與辯論)，《廣告學研究》，12：1-38。

Grunig, J. E., Grunig, L. A., Sriramesh, K., Huang, Y. H., & Lyra, A. (1995). Models of public relations in an international setting. Journal of Public Relations Research, 7(3), 163-187. [SSCI since 2008]

Huang, Y. H. (1994). Problems of the perception and communication toward technological risk. Public Opinion Research Quarterly, Apr., 95-129. (In Chinese)
黃懿慧 (1994)：(科技風險的認知與溝通問題)，《民意研究季刊》，春季號：95-129。

Huang, Y. H. (1994). Theory and practice in the problem with communicating about where to place radioactive wastes. America & Europe Monthly, 9(5), 128-143. (In Chinese)
黃懿慧 (1994)：(核廢廠址溝通問題的理論與實證)，《美歐月刊》，9(5)：128-143。

Huang, Y. H. (1993). Thinking of the 4th Nuclear Power Plant communication problems in light of anti- nuclear power movements. Theory and Policy, 7(4), 86-102. (In Chinese)
黃懿慧 (1993)：(從反核運動看核四溝通問題)，《理論與政策》，7(4)：86-102。

Huang, Y. H. (1993). Revision and prospect of public relations in Taiwan. ROC Advertising Yearbook, 1992-1993, 91-102. (In Chinese)
黃懿慧 (1993)：(台灣公共關係發展之回顧與前瞻)，《中華民國廣告年鑑 81 － 82 》：91-102。

Huang, Y. H. (1992). On American nuclear energy issues-- From the perspective of risk communication theory. America Monthly, 7 (8), 123-134. (In Chinese)
黃懿慧 (1992)：(從風險溝通理論談美國核電問題)，《美國月刊》，7(8)：123-134。

Books

Xiao, X. S., Huang, Y. H., Song, Y. Y. (2016) (Eds.) Perspective on communication and society. Hong Kong: The Chinese University Press.

Fung, A. & Huang, Y. H. (2012) (Eds.) Imagining Chinese Communication. Hong Kong Institute of Asia-Pacific Studies.

Lin, J., Wu, Y., & Huang, Y. H. (1996). Public Relations. Taipei, Taiwan: Open University. (In Chinese)
林靜伶、吳宜蓁、黃懿慧 (1996)：《公共關係》。台北：空中大學。

Huang, Y. H. (1994). Technological Risk and Environmental Protests – Case Studies on Taiwanese Risk Perception and Communications. Taipei, Taiwan: Wunan.
黃懿慧 (1994)：《科技風險與環保抗爭－台灣民眾風險認知個案研究》。台北：五南圖書。

Journal Symposium in English and Chinese

Kim, S. and Huang, Y. (Eds.) (2018). Public Relations and Strategic Communication in Greater China: Emerging Trends and Challenges in the Digital Era. Chinese journal of communication. Vol. 11, No. 1, 1–4. [TSSCI]

Huang, Y. H. and Chan, J. (Eds.) (2011). Risk society and crisis communication. Communication & Society, 15, 27-240. (In Chinese).

Chapters in Refereed Edited Books

Cheng, Y., Huang, Y. H. C., & Chan, C. M. (forthcoming). Public relations, media coverage, and public opinion in contemporary China: Testing agenda building theory in a social mediated crisis. In J. H. Hong (Ed.), China in the Age of Social Media: An Unprecedented Force for An Unprecedented Social Transformation. Lexington Books. This piece was originally published in Telematics and Informatics, 34(3), 765-773.

Huang, Y. H. C. & Lyu, C. (forthcoming). Research methods and applications in corporate communication research. In Junhao Hong (Ed.). Beijing University Press. 黃懿慧與呂琛 (forthcoming), <企业沟通管理研究中的方法与应用>收錄於洪俊浩編. 北大出版社

Lyu, J. C., & Huang, Y. C. (2018). Communication excellence. In R. L. Heath & W. Johansen (Eds.), International Encyclopedia of Strategic Communication (pp. 206-211). Hoboken, NJ: Wiley Blackwell.

Huang, Y. H. C. & Lyu, C. (2018). A thirty-year review and future directions on Excellence Study. In Chen, X., et al., (Eds.), Imagining public relations (pp. 105-132). 黃懿慧與呂琛 (2018) ,〈卓越理論〉,收錄於陳先紅等編《公共关系学的想象》(頁105-132). This chapter is revised based on the article '' Retrospect and Prospect of Excellence Study in Public Relations Scholarship,” originally published in Chinese Journal of Journalism & Communication. 黃懿慧與呂琛 (2017)。〈卓越公共關係理論研究三十年回顧與展望〉。《國際新聞界》。

Wang, G. and Huang, Y. H. (2017). Comparative Guanxi research following the Commensurability/Incommensurability (C/I) Model. In Chan, J., & Lee, F. (Eds.) Advancing Comparative Communication Research. London: Routledge. This chapter is revised based on the article '' Contextuality, commensurability and comparability in comparative research: Learning from Chinese relationship research”, originally published in Cross-Cultural Research, 50, 2, pp. 154-77.

黃懿慧與呂琛 (forthcoming).＜回顧與展望卓越研究>.收錄於陳先紅編《公共关系学的想象》. This chapter is revised based on the article '' How Trust and Dialogue Shape Political Participation in Mainland China,” originally published in Journal of International Communication.

黃懿慧 （2018）。〈公共關係學科的正當性危機〉。陳先紅（编），《中國公共關係學》（頁3-9）。北京：中國傳媒大學出版社。

黃懿慧、呂琛（2018）。〈卓越理論〉。陳先紅（编），《中國公共關係學》（頁105-132）。北京：中國傳媒大學出版社。

黃懿慧(2017). ＜中國公共關係學科正當性研究：基於美國與中國比較的視角＞ ，收錄於陳先紅編《公共关系学的想象》. This book chapter was revised based upon Huang, Y. H.C. (2017). On the disciplinary legitimacy of public relations in China: A comparative perspective. Communication & Society 39, 221--256.

黃懿慧(2017)。〈從比較視角論述中國公共關係學科發展之正當性〉。《傳播與社會學刊》，第39 期，頁221–256。

Lyu, C. and Huang, Y. H. (forthcoming). Can corporations save the world and save themselves, too? Increasing the Excellence of Corporate Social Responsibility Communication. In B. Heath (Ed.), the International Encyclopedia of Strategic Communication. Thousand Oaks, CA: Sage.

Huang, Y. H., Wu, F., Cheng, Y., and Lyu, C. (2016). Crisis communication research in Greater China. In Martin Löffelholz, Andreas Schwarz and Matthew Seeger (Eds.), The Handbook of International Crisis Communication Research. New York: Wiley‐Blackwell.

Huang, Y. H., & Lyu, J. C. (2016). One crisis, Two Responses: A Transboundary Analysis of the Melamine-tainted Milk Powder Crisis in China and Taiwan. In A. George, & K. Kwansah-Aidoo (Eds.), Culture and Crisis Communication: Transboundary Cases from Nonwestern Perspectives. John Wiley.

Huang, Y. H. & Zhang, Y. (2015). Revisiting organization–public relations (OPR) research: Theoretical concepts, measures, methodologies and challenges. In Ledingham, J., Ki, E. J., & Kim, J-N (Eds). Public Relations as Relationship Management (pp.3-27). New York, NY: Routledge.

Huang, Y. H. (2014). Internet Public Relations Research. In Junhao Hong (Ed.), New Trend of Communication Studies, pp. 806-824 (In Chinese).
黃懿慧 (2014). <網絡公關研究>. 《傳播學新趨勢（下）》收錄於洪俊浩編. 頁806-824.

Huang, Y. H. (2013). Corporate Communication Model: Public Relations Strategies in Taiwan, Hong Kong, and USA. In Li Cheng (Ed.), Study on the Interaction of Humanities, Economics and Management in Taiwan and Hong Kong (pp. 806-823) (In Chinese).
黃懿慧 (2013). <企業溝通模式：台灣、香港、美國三地公關策略>. 《台灣、香港二地人文、經濟與管理互動之探討》收錄於李誠編. 頁806-823.

Huang, Y. H., Wu, Fang, Cheng, Alice Yang, and Lu, J. C. (2013). Crisis communication research in the Chinese mainland. In Martin Löffelholz, Andreas Schwarz and Matthew Seeger (Eds.), The Handbook of International Crisis Communication Research. Wiley‐Blackwell.

Huang, Y. H., Wu, Fang, and Cheng, Alice Yang. (2013). Crisis communication research in Greater China. The Handbook of International Crisis Communication Research. NA.

Huang, Y. H. and Cheng, Y. (2013). Public relations in Mainland China, Hong Kong and Taiwan. In Heath, R. (ed.), Encyclopedia of Public Relations. Thousand Oaks, CA: Sage.

Huang, Y. H. and Cheng, Y. (2013). China, Hong Kong, and Taiwan, practice of public relations in". Encyclopedia of Public Relations ed. by R. Heath. pp.111-115. Thousand Oaks, CA:Sage Publications. Inc.

Huang, Y. H. and Lu, J. C. (2013). The Influence of Excellence: A Citation Analysis of Excellence Study in PR Scholarship, 1992-2011. In Sriramesh, K. Zerfass, A. Y & Kim, J-N (Eds.), Current Trends and Emerging Topics in Public Relations and Communication Management. New York, NY: Routledge.

Huang, Y. H. & Zhang, N. (2013). Organization-Public Relationships (OPR): A meta analysis. In Ledingham, J., Ki, E. J., & Kim, J-N (Eds). Public Relations as Relationship Management. New York, NY: Routledge.

Huang, Y. H. (2012). Chinese culture and public relations: Overview and implications. In Sriramesh, K. and Vercic, D., (Eds.), Culture and Public Relations: Links and Implications (pp. 91-104).  NY: Routledge, Taylor and Francis.

Huang, Y. H. (2012). Chinese communication research: Research approaches, debates, consensus, and a development of theoretical assumptions. In Fung, A. & Huang, Y. H. (Eds). Imagining Chinese Communication. Hong Kong Institute of Asia-Pacific Studies. (This article was originally published in Mass Communication Research with same title: 華人傳播研究：研究取向、辯論、共識與研究前提).

Huang, Y. H. (2006). A Revisit of Symmetrical Communication from an International Perspective: Status, Effect, and Future Research Direction. In Elizabeth L. Toth (Ed.), The future of excellence in public relations and communication management: challenges for the next generation (pp. 235-262). Mahwah, N.J.: Erlbaum.

Huang, Y. H. ( 2004). Public relations discipline and research in Taiwan. In S. C. Weng (Ed.), The picture of communication studies in Taiwan (pp.441-478). Taipei, Taiwan: Chuliu . (In Chinese)
黃懿慧 (2004)：(台灣公共關係學與研究的探討)，翁秀琪主編《台灣傳播學的想像》，頁 441-478。台北：巨流。

Sha, B. & Huang , Y. H. ( 2003). Public Relations on Taiwan: Evolving with the Infrastructure. In Sriramesh, K. (Ed.), Public relations in Asia (pp.161-185). Singapore: Thomson Learning.

Huang, Y. H. (2001). Public relations research in Taiwan in the 1990s--Domain and trend. Collections of Communications in 2000. Taipei, Taiwan: Chinese Communication Society. (In Chinese)
黃懿慧 (2001)：( 90 年代台灣公共關係研究之探討 ── 版圖發展、變化與趨勢)，《 2000 傳播論文選集》。台北：中華傳播學會。

Plowman, K. D., Briggs, W. G., & Huang, Y. H. (2000). Public relations and conflict resolution. In Heath, R. L. (Ed.), Handbook of public relations (pp. 301-310). Thousand Oaks, CA: Sage.

Grunig, J. E., & Huang, Y. H. (2000). From organizational effectiveness to relationship indicators: Antecedents of relationships, public relations strategies, and relationship outcomes. In Ledingham, J. and Bruning, S. D. (Eds.), Public relations as relationship management: A relational approach to the study and practice of public relations (pp. 23-53). Mahwah, NJ: Lawrence Erlbaum Associates.

Peng, Y., Huang, Y. H., Chung, C. H. (1999). Media relations and public relations practice of police public relations. Ethical and Legal Issues of Criminal News Reporting (pp. 161-194). Taipei, Taiwan: College of Communication of National Chengchi University. (In Chinese)
彭芸、黃懿慧、鍾起惠 (1999)：(警界公關主管的媒體互動、公關執行之研究 ── 兼談對陳進興峽持南非武官電子媒體報導之評價)，《犯罪新聞採訪報導的倫理與法律 ── 從白曉燕案談起》，頁161-194。台北：國立政治大學傳播學院研究暨發展中心。

Tsang, K., Chung, W., & Huang, Y. H. (1997). Interactions between news media and public relations (news sources). In Chan, J. M., Chu, L. L., & Pan, Z. (Eds.), Mass communication and market economy (pp.141-183). Kowloon, Hong Kong: Lo Fung Learned Society. (In Chinese)
臧國仁、鍾蔚文、黃懿慧 (1997)：(新聞媒體與公共關係 (消息來源) 的互動)，朱立等人（主編)《大眾傳播與市場經濟》，頁141-183。香港：爐峰出版社。

Huang, Y. H. (1994). Analysis of, and insight into, the communication problems of the 4th Nuclear Power Plant. In Kuo, L. W. (Ed.), The public relations of Taiwan environmental protection (pp.159-231). Taipei, Taiwan: Huge Wave. (In Chinese)
黃懿慧 (1994)：(核四溝通問題剖析)，郭良文(編)《台灣的環保公關》，頁159 - 231。台北：巨流。

Huang, Y. H. (1994). Discussion and reflection on the problem of building the 4th Nuclear Power Plant. In Shu, C. F. (Ed.) , Stepping into the 21st century in Taiwan (pp.363-379). Taipei, Taiwan: Cheng Chung. (In Chinese)
黃懿慧 (1994)：(核四興建問題的困境與檢討)，許慶復 (編)《邁向二十一世紀的台灣》，頁 363 - 79。台北：正中書局。

Ph.D. Students and Their Current Affiliations

Chen Joanne Lyu, Postdoctoral Fellow, Center for Tobacco Control research and Education, the University of California at San Francisco, USA ( This email address is being protected from spambots. You need JavaScript enabled to view it. )
PhD Thesis: Unveiling the Mystery of Corporate Social Responsibility (CSR) Effectiveness: Prior CSR Record, Crisis, Domain Fit, and the Mediating Role of Motive Attribution (2014)

Qing Huang, Assistant Professor, College of Media and International Culture, Zhejiang University, China ( This email address is being protected from spambots. You need JavaScript enabled to view it. )
PhD Thesis: Institutional Trust Matters: Revisiting the ELM in the Context of Risk Communication in China (2016)

Fang Wu, Associate Professor, School of Media & Communication, Shanghai JiaoTong University, China ( This email address is being protected from spambots. You need JavaScript enabled to view it. )
PhD Thesis: Making Peace or Holding a Grudge? The Role of Publics’ Forgiveness in Crisis Communication (2016)

Deya Xu, Assistant Professor, China Institute for Urban Governance, Shanghai JiaoTong University, China ( This email address is being protected from spambots. You need JavaScript enabled to view it. )
PhD Thesis: How Can City Image be Cultivated? Understanding the Influence of Media Communication on People’s Perceptions of City Image and Evaluations of and Behavioral Intentions Toward a City (2017)

Joanna Qijun He, Assistant Professor, School of Journalism & Communication, Shanghai University, China ( This email address is being protected from spambots. You need JavaScript enabled to view it. )
PhD Thesis: Let Context Speak: Exploring Institutional Influence on Corporate Crisis Communication by Incorporating Institutional Logics Perspective (2017)

Christine Huiying Choy, Assistant Professor, Department of Art and Design, Hang Seng University of Hong Kong, Hong Kong ( This email address is being protected from spambots. You need JavaScript enabled to view it. )
PhD Thesis: Revisiting the Nature, Roles, and Impacts of Political Public Relations in an Election Campaign: A Cultural Discourse Perspective (2019)