| Name of Activity (Chinese): | Industry Insights: The Modern Sports Industry and Development of the Physical Fitness Club Industry |
| Unit: | CUHK Business School |
| Location: | Hong Kong |
| Venue: | CUHK Business School Town Centre (Address: Unit B, 1/F, Bank of America Tower 12 Harcourt Road, Central, Hong Kong) Map |
| Date: | 2019-10-09 - 2019-10-09 |
| Time: | 7:00 pm - 9:00 pm |
| Details: |
Sports offers some of world’s leading business verticals, and aside from professional competitions and merchandise, the fitness club industry is massively booming in the age of looking and feeling good. Wellness, exercise and health research have been popular concepts since the 1960s, especially in western societies. Among the significant components in the wellness industry, the physical fitness club segment has become popular and commercialized for enhancing human health and personal outlook, improving self-concept, and creating body capital. Prof. Patrick Lau, Professor, Department of Physical Education, Hong Kong Baptist University will introduce the development of physical fitness clubs in commercial world and finish off by offering facts and fallacies about weight management. Through this sharing, the audience will have a clearer understanding of the modern sports industry as a business. Speaker: Professor, Department of Physical Education, Hong Kong Baptist University Facilitator: CEO, Cleverage Capital Limited
Language: English Fee: HK$100 per person (light refreshments are included) |
| Enrollment: |
Please register and complete the online payment on or before 8 October 2019 (Tuesday). Successful registrants will receive a confirmation email. |
| Enquiries: |
Ms. Ching (852) 3943 4718 maggieching@baf.cuhk.edu.hk |