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中小企商业管理

How to Organize and Operate a Small Business (Internet Mode)
怎样开创与管理你的小生意 (网上模式)

Course No. : 212-820153-11|Start Date : 17/05/2021

Instructor

MISS. KWOK Wai Ling Winnie

Language Used

English

Total Hours

17.00 week(s)

Session

0

Place

NIL

Start Date

May 17, 2021

Tuition Fee

HK$ 980.00

Level

General Short Courses

Course Enquiries

2209 02262603 6565[JavaScript encoded]

Enrolment Enquiries

2209 0290

Closing Date for Application

May 10, 2021

1
Mode of delivery:Distance Learning

This course will NOT provide live sessions. Students will learn in distance learning mode through written course materials in conjunction with the Required Textbook*.

Course materials include: 'Course Guide', 'Course Notes', 'Course Assignments' and 'Study Schedule'.

* Students are required to purchase the textbook on their own. For details, please refer to the column 'Required Textbook' below.

2
Introduction

This course aims at providing an insight of how a small company organize and operate in the business sectors. By exploring different aspects of marketing, financial, quality management and ethical aspects, Entrepreneurs can acquire the sophisticated skills to handle the managerial issues and wrestle with the competition in Hong Kong business environment.

3
Course Outline

1. The Entrepreneurship
2. E-Commerce Opportunity and Strategy
3. Pursuing New Opportunities
4. New Venture Business Plan
5. Organizational Forms
6. Finances Resources
7. Small Business Marketing
8. Managing Human Resources
9. Quality Management and Social Ethics
10. Managing Financial Issues

5
Course Duration

Around 17 Weeks

6
Required Textbook

Justin G. Longenecker, J. William Petty, Leslie E. Palich, Frank Hoy, Small Business Management , Cengage

* Students are required to purchase the textbook on their own.